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M$2 January 03, 2009 01:43 AM

I have a killer idea for a web business model. But how do I realize it with little programming skills?

I can build a basic website, but nothing like what I have in mind. Where do I turn to make my business idea a reality? Who do I approach about building it and possibly finding venture capital? And most importantly how can I be sure they won't steal my idea?
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January 03, 2009 04:04 AM
As for actually getting your ideas executed without learning programming, this is certainly possible. I have heard of the Digg site example before too. Why not? Like easyeboy wrote, programming does not suit everybody at all times, otherwise computer programmers would be out of work and most don't work for themselves.

I agree with robbrown and easyeboy and would emphasize the rentacoder.com outsource coder market site. I think the coders there are a little more serious and cheaper because they are less likely to come from a Western country than the other sites. I've set up 10-12 projects with them. Their motto is "How Software Gets Done -- Home of the worlds' largest number of completed software projects". You still will end up with a lot of your contracts going incomplete. Also you will find, just as rentacoder is totally upfront about, any project will take 2-5 times longer than you expect or the coder promises, and cost 2-5 times as much.

The way the sites like RentaCoder and I think Elance, oDesk and Guru work is that all the finished and terminated jobs are rated by the buyers and the the buyers are rated by the coders. When you put out a bid and a coder bids on your project you can immediately see his overall rating from past projects and can look at the feedback given by buyers from his previous projects. You can also look up coders with specialties and invite them to bid on your project. Additionally you can invite star programmers that are featured on the site. Finally you can invite a previous programmer with whom you have a good relationship, to bid privately as a lone bidder on a project.

With rentacoder, if a coder does not complete a project within the timeframe he promised, or you are convinced the coder did not fulfill his agreement in the way of quality or quantity, then you have the right to go to arbitration where a rentacoder agent decides if you should get all your money back, and who owns the deliverables produced thus far. You can also select to not go to arbitration but extend the deadline, and give a bonus for work thus far to encourage the coder. You'll probably end up doing those two things a lot for your different parts of the project.

As for the secret nature of your idea, you can request bids without revealing the content of your ideas, and also get help with legal aspects of non-disclosure agreements with rentacoder and I'm sure the other sites too. Note however, it's probably better to get American coders to work on secret ideas under binding legal agreements, as other countries might not enforce non-disclosure agreements. It is certainly in the interest of the biggest outsourcing countries, India, Pakistan, China and Brazil's to enforce these legal promises, so the countries can continue the flow of off-shore work to themselves. They may be getting much better about this out of economic necessity. I don't know the details.

Expect to pay at least twice as much for American programmers, and maybe much more. American programmers have the edge in terms of imagination, so in some respect you get what you pay for and real original work is done more often or much more often today in the West. However if you yourself have done this imagination part well enough, international programmers may be able to execute it on the cheap. A mixture of on-shore and offshore programming probably occurs in any big project. I would also test all four sites mentioned to get a feel of how they work. I have a preference for rentacoder, because of my limited budget and some success. One out of 12 coders I used was a master and a real bargain. He happened to be from Bangladesh.

On your great ideas, I have them too, but they are academically oriented and in academics the idea is often to give away your ideas for free and broadcast them to as many people as possible. Intellectual property and secrecy often works differently than it does in the business word. (Not always though. The first person gets the most credit.)

I think when we are young we have the feeling that are ideas are original and people will steal them if revealed. Maybe so, and certainly that has a kind of truth to it. So follow your dream and let it motivate to all efforts.

As Solomon said in Ecclesiastes 11:9 in the Bible:

9 "Be happy, young man, while you are young,
and let your heart give you joy in the days of your youth.
Follow the ways of your heart
and whatever your eyes see..."

Also earlier in the same chapter verse 6:
6 "Sow your seed in the morning,
and at evening let not your hands be idle,
for you do not know which will succeed,
whether this or that,
or whether both will do equally well."

Also note what he said earlier in the same book of the Bible Chapter 1, verses 9-10 :

9 "What has been will be again,
what has been done will be done again;
there is nothing new under the sun.

10 Is there anything of which one can say,
"Look! This is something new"?
It was here already, long ago;
it was here before our time." New International Version

Source(s):
http://www.biblegateway.com/passage/?book_id=25&chapter=11&version=... - Bible, book of Ecclesiastes Chapter 11, New International Translation.
http://www.biblegateway.com/passage/?book_id=25&chapter=1&version=3... - Bible, book of Ecclesiastes Chapter 11, New International Translation.
http://www.rentacoder.com
http://www.elance.com/
http://www.odesk.com/
http://www.guru.com/
http://www.starreviews.com/Freelance-Website-Reviews.aspx - review of freelance sites. Rates Guru highest. No rentacoder.
http://www.freelancedaddy.com/freelance-sites/ - interesting review of freelance sites from the point of view of benefits and drawbacks to the freelancer/programmer. Does include a frank discussion of rentacoder, with good info.
http://pimteam.net/2007/08/24/freelance-site-reviews/ - reviewed from the point of view of the freelancer, not you the buyer, but that still gives the buyer info.



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January 03, 2009 01:48 AM
I don't have more input than this:

If it's a great idea, ask yourself whether it's safe to take some time to learn programming. If there is, then take php and programming classes this semester. That way you can participate in the building of the site.

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January 03, 2009 03:21 AM - Fact Refuted
Not everyone wants to learn to code.

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January 03, 2009 03:23 AM
Not recommended! Some people are not programmers or coders, and they would go crazy trying to learn a language. Maybe they can learn a little, but it's not for everyone!

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January 03, 2009 10:08 AM
Champ did say he can build a basic website. I made the suggestion based on that.

@easyboy, are you being a little quick on clicking fact refuted? You didn't refute a fact. You just disagreed.

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January 03, 2009 01:57 AM
Using an NDA (Non-Disclosure Agreement), hire someone trustworthy to implement your idea.

If you are a good inventor, you will always have more ideas. Most ideas die because their inventor never actually got around to implementing the idea. If you try to do something you are not good at, you will just bog yourself down trying to get to the starting line.

The NDA will protect you. Research how to do a non-disclosure agreement, then have your prospective contractor sign the NDA. If you are really worried, consult a lawyer on the correct wording for the NDA. If the person tries to screw you, simply sue him using the NDA.

Getting an angel investor is a little riskier, because most investors aren't interesting in signing your NDA until after you've pitched to them. Download and watch a few American Inventor episodes and pay attention to the "elevator pitch" segments. A 15 second elevator pitch is your best friend when trying to convince someone rich they should give you the time of day. Unfortunately, you'll have to divulge enough information to get them interested enough to sign an NDA without divulging enough information for them to steal your idea. Most angels are pretty honest, so you just have to get out there and take the chance.

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January 03, 2009 01:58 AM
Champ,

The answer to this depends entirely on your idea. While some ideas are truly outstanding and ALSO require VC funding to get the support they need, other ideas can be started on a "hope and a dream". Without knowing the idea itself, you're going to receive a few different answers that are all over the board.

Digg (one of the largest news sites curently on the Internet) was started by asingle person with a small budget by outsourcing.

Outsourcing can be successfuly accomplished on sites like: rentacoder.com, elance.com and scriptlance.com

Basically if you can accurately describe your project both in detail and in execution, you can get off the ground by employing a freelance programmer from one of these sites.

The other alternative is to hire someone (usually a partner) who believes in your idea and has enough knowledge to implement it.

The last suggestion I have from you is to go back to school and learn PHP, javascript and maybe Ajax. A basic knowledge in these things can lead to either a deeper understanding of how to implement your idea or how to create it yourself.

I sincerely hope that this helps.

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January 06, 2009 03:00 AM
I agree 100% with you on this... though I would like to point out that the "single person" that started digg did work at TechTV at the time and had a vast pool when it came to resources and contacts, doesn't mean that someone can't follow in Kevin's footsteps but it is a small footnote to mention.

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January 06, 2009 11:23 AM
I think that everyone has different connections and relationships. These unique relationships are one of the largest variables when someone starts a new business.

However just because Kevin was already rooted in the S.F. tech scene doesn't mean that he had better (or worse) connections. When starting a new business, you must leverage off of your entire base of contacts, friends and family to help push your success.

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January 03, 2009 03:10 AM
First of all, please understand that you are asking questions that have been asked by hundreds of people before you, ever since we've had computers (and presumably even before that). Ideas are a dime a dozen. VC don't want ideas, they want business plans and working demonstrations of product. VC have probably already seen your idea, and will not sign an NDA, specifically because they don't want to get caught in the middle - how do you prove that it was your idea that they stole, and not some other guy who had the idea first? That's why they want to see stuff up and running. They will want to know from you how you're gonna take over the world.

Make yourself a business plan. Explain your idea, why your idea will make a lot of money, HOW your idea will make a lot of money, and most importantly, the competition in this area and why your idea is different/better. This is a part that many idea people forget, they get so wrapped up in thinking that their idea is unique. It's not. Force yourself to come up with some competitors, even if you have to stretch it. It makes you think. Could Microsoft or Google do what you want do, and do it better and faster on a bigger scale?

Now find somebody, by any means necessary, to help you get a site off the ground. You probably have a friend (or a friend that has a friend) that has the skills you need. You don't need capital to do that, no more than credit cards and family members can supply. If you do, then why should an investor touch you, when there's a thousand high school kids working weekends out of their basement to make a business on next to nothing?

Once you've got something up and running, and a plan explaining why it will be the greatest thing since sliced bread, then go hunting for investors -- angels, not VC. Angel investors are typically private folks willing to invest up to $1million and much more flexible in how they come into the deal (whereas VC, when approached, will know immediately when to come in and pick your bones clean).

Regarding protection of your idea, I'll leave you with a quote by Howard Aiken:

Don't worry about people stealing your idea. If it's truly original, you'll have to shove it down their throats.


Good luck!
Source(s):
About 18 years in the computer business, including some start ups. Never been the founder myself, but seen and edited plenty of plans, and been the technology guy that helps get them built.


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January 03, 2009 03:23 AM
Try talking about your idea a little, and a great idea can go a long ways! You should have everyone sign an NDA, and if the idea is patentable, you could file a provisional patent on it or a full patent. Also, you may want to try to get a quote for your idea on one of these sites Elance, http://www.elance.com, Guru http://www.guru.com, oDesk http://www.odesk.com. Once you get a quote, you will see how much it will cost to implement it. You can also ask friends who might know how to program to try to build it. I know this is hard to do, but it might be worth it!

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January 03, 2009 04:39 AM
can't top that but I would recommend odesk.com as I am a freelancer on there. I find odesk to be the most attractive site because it has many jobs with guaranteed pay based on hours worked and is generally innovative as far as its features.

I also used to do freelance programming with jobs off of rentacoder (and a little on elance which is older than odesk). Rentacoder is not a good deal for programmers because most of those jobs are fixed rate and very small amounts which means you can easily end up basically becoming someone's slave. ODesk jobs are mostly half or less of U.S. rates but at least I know I will get paid for my time.

There is also http://jobs.freelanceswitch.com/ and http://programmermeetdesigner.com/ (which actually works for entrepreneurs also)

anyway if you want to give me the jist of your idea in a private direct question you can trust me not blab or do anything (I have a million ideas of my own none of which I have any expectation of taking advantage of anyway) (although of course such trust is generally not granted I understand) and usually the actual result of such a conversation is me pointing out to the person one or two or five web sites that do precisely what they are thinking of. I have had several conversations like that and maybe one of them turned out to be truly original.

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January 03, 2009 06:37 AM
Depending on your business, I'd say the easiest thing to do is build a blog via blogger.com or wordpress.com.

If all you want is exposure to your website, then a blog is one of the most flexible ways to do this.

Why?

With a blog you have to keep submitting posts to stay current. Posts are made up of words. Search engine bots crawl your site for different keywords they see that repeat over and over on your site. This makes it easier for your site to get indexed on the web.

If your business is about providing one-on-one counseling, and you blog about common problems you see in counseling, just provide snippets of useful tips, then in the side bar you can have your contact information.

If you really want to look like a professional business, and you don't like the idea of keeping up a blog, then I recommend you get a professional website.

You are going to have to purchase a domain name which runs about $10 a year. A domain name is like your online sign. You also have to rent a webhost which is an online server that hosts your website. Those can run $100 to $200 a year. My webhost is www.webhostingpad.com. It's $127 for three years straight, and your first domain name is free. Saves you money.

You can't just create a website and hope it sticks on the web. All websites have to be hosted. Some webhosts are free. Some are not. The ones that are free will stick advertisements on your webpage which is not good because it will take away from your business. You can avoid that by upgrading to their paid service.

Blogger.com belongs to Google. They can afford to host for free because people advertise on their site all the time. So you don't have to worry about webhosting costs.

You will next need a website template to work from. Wordpress is a common one used for both blogs and websites because those are free. They just need to be hosted. Wordpress is relatively easy for a lot bloggers, but I find using it to be a pain so I stuck to blogger and also bought my own software that works with my mac. I use rapidweaver.

Lastly, you will need an FTP client which acts as a bridge to transfer between your computer, the internet and your webhost. You can find it for free or buy a better one separate. Filezilla, Cute FTP are free and work only with the PC. Cyber Duck is free and works with Mac, but I ended up buying Yummy FTP for $25 because it was easier to use.

You might be better off getting a freelance designer to do it for you if you want the site thrown up there and left alone, but what if you want to make a change? The freelancer will charge you to make the change. Just keep that in mind.

While you've got a great idea, first check if there is a demand for your idea. I recommend you google "wordtracker free keyword tool". Type in your idea. The number you see is the number of searches for that particular keyword phrase per day. If it's like 2, you don't have much of a demand. You may have to try a different keyword phrase that similar with more results. 50 results a day or more is a good sign. Enough demand, but not so popular that you're running into tons of competition. Just keep the keyword phrase in mind when you're creating your website.

The second thing you need to is to check out your competition. To do this, go on to google and type in your idea in quotes in the search box. This will get you results of websites with that exact phrase, some are businesses, some are not. However, your visibility on the front page of Google is dependent on how much competition you have because no one is going to dig through 12 pages looking for your website. You need to be on the front page.

If you get search results that are 5000 or less, you have a good chance of getting your site indexed on Google's front page. Any more than that is too much competition, and you're not likely to be seen.

The last thing you do is draw traffic to your website. DIGG, StumbleUpon, pay-per-click advertising (you pay to advertising on the search engines. If you're not careful, you'll burn a hole in your pocket quickly), writing an article about your website are all necessary. Get on Facebook, MySpace, Yuwie and join relevant groups that have people who you think would be interested in your site. One of the fastest ways to get your site noticed is by creating a You Tube Video talking about your website and putting your website link on your channel. You Tube is the number three ranked website behind Yahoo and Google, so it only makes sense that you use it to draw traffic. You're going to have to implement as many of these to maximize your traffic. The more often people click on your website, the higher your site's ranking will be and the more visible you will be o the search engines. This is called building links.

The best place to learn about finding joint venture capital for your site is in the forum called: www.small-business-forum.com or www.youngentrepreneurs.com. I know Young Entrepreneurs have quite a few people looking for joint partners. I don't think they have any money, but they have people looking for partners. You never know. You might meet somebody who knows somebody.

Good luck to you.

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January 05, 2009 02:14 AM
Sorry to say, I hear this all too often. The most common mistakes of fledging entrepreneurs are:

a) Thinking they have an *idea* that no one else has thought of.
b) Not having a complete team to execute on the idea.

My best advice is to start very small, and not get ahead of yourself in your investment. Determine what the very smallest version of your website would answer the questions:

1) Does anybody want what I'm selling?
2) Can I make money selling it?

Unless you have some very deep expertise in a niche area, you most likely do *not* have something you have to keep a secret with NDA's. But you may still have a good business if you have the passion to pursue it and the ability to convince others to work with you or back you.

I think your steps should be:

1. Talk to your trusted friends and co-workers about your idea. Ask them to keep in confidential, but don't require a written NDA.
2. Assuming you get mostly positive responses, expand the number of people you talk to - look for experienced entrepreneurs in your area and try your idea out with them (again - no NDA's needed - trust is a two-way street).
3. Be sure you understand the "making money" part of your killer idea as well as the customer value. Too many companies leave that step to "later" - and never get there.
4. By this time, you may have found partners to work with. My strongest advice is do NOT attempt a full startup business alone - everyone needs a sounding board and multiple skill sets. Find at least one or two partners who will put into the business as much as you are.

I would not expect the rent-a-coder model to take you beyond the prototype stage unless the technical challenges of the site are very low.

Good luck!

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