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M$1 April 18, 2009 03:41 PM

How does Google Analytics report shortened URL's?

I'm curious how Google Analytics reports clicks from shortened URL's. For example, how would it report where the viewer came from if they clicked on a shortened URL from twitter.com? How would it report if that shortened URL was clicked from a twitter application such as TweetDeck?
Interesting Question?  Yes (2)   No (0)   

Interesting: williamwaco, nalkinburgh

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Best Answer  Chosen by Asker

 
April 18, 2009 04:03 PM
It depends on the url shortening service.

Some services change the referrer or redirect with a true 301 so the search engine / analytics never really knows the difference. Some services (the evil ones) leave their referrer information in place on the redirect and hide the actual click path.

Here is some related information:
http://janeandrobot.com/post/URL-Referrer-Tracking.aspx

And some similar, but somewhat unrelated information that you may find interesting:
http://www.reubenyau.com/google-analytics-hack-obtaining-full-referring-url/
Source(s):
Personal experience

Asker's Rating:
• Thanks again, Rob!


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Helpful: nalkinburgh

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April 19, 2009 12:54 AM
Rabeye,

While this is an interesting link and a good way of tracking shortened URL's it does not really answer the question as to how Google Analytics reports shortened URL's. I personally use bit.ly or diggbar for tracking, but this only works if you create the shortened URL it will not help if you are trying to track if others are using shortened URL's to send people to your site.

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