A good suggestion that I've heard frequently is to find a local university or trade school with a computer science or media department and see if you can get a student to do the coding on the cheap. You may be able to get it done for free if they are interested in having their name associated with something that might generate profit or media attention later.

Even better, I've heard stories of resourceful folks working with local professors in these same departments to get coding done as a class assignment or project, usually for free or as a trade in services.

As I usually do the coding work myself, I can't attest to either of these methods personally. And as someone pointed out in their answer, you get what you pay for. Short of stumbling across a programming prodigy, you are likely to get buggy, poorly documented code that may not be supportable, especially when said student graduates and moves on.

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