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bernices bernices
 
M$1 February 01, 2009 08:04 PM

What do you think of the Audi "Chase" Super Bowl ad?

http://www.youtube.com/watch?v=yIgN4EvG1lo
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easyeboy easyeboy
 
 February 01, 2009 08:20 PM
I am not crazy about this one. First mistake in advertising is that they seem to be comparing the car to others, including a 1979 Mercedes. What's the point? Why would anyone want to see a 2009 Audi is better than a 1979 Mercedes? Second, the commercial is too long. Personally, I believe any commercial over 30 seconds that does not get my attention quickly, is going to lose me even faster. I'm sure the Audi A6 is a great vehicle, yet they aren't positioning the car right or up against the right competitor. Odds are, people might even buy a Mercedes or a BMW after seeing this commercial. Why compare them to 2 other cars that are not even in production? To falsely make me believe this is a movie is like a form of trickery in advertising. I see more "the chase" than the actual product or brand I'm being advertised. Not crazy about it, but it's somewhat interesting, enough to catch me off guard.
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dreamingst... dreamingst...
 
February 02, 2009 03:56 AM
I can't say it was my favorite Super Bowl ad but I think I understand where they are coming from. I don't think they are trying to compare the Audi to the other cars (Mercedes, BMW, Lexus) I think they are saying that every decade has it's "it" car and today's is the Audi.

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jennybeans... jennybeans...
 
February 02, 2009 03:07 PM
Two words: Jason Statham. That is the only thing I loved about the commercial. I was hoping for it to be action packed, like every Jason Statham film ever made, but it was actually kind of boring. I didn't get the sense of excitement they promoted in the press about the ad itself.

Statham was the only good thing about the commercial. The A6... not so memorable.

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