http://www.americanidol.com/idolgivesback/
I didn't donate to it, but I gave all my money to St. Jude.

This one worked pretty well from what I hear, but they have the benefit of primetime tv and phenomenal ratings, and a mostly young viewing group that loves to text message(and that wasn't the only method of donation either).

I think the bottom line is that you if you want to make a text to give campaign successful it has to be very visible. If people are just seeing signs on the street, they will be a lot less likely to text. But if someone is right there, a spokesman for the (charitable)organization on commercials or video on the internet, it will have a lot more of a chance to succeed.

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