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Twitter works best as an "early warning system" for big brands and as a public, real-time communication system.
Google is a search engine that lists websites in order of their relevancy in relation to the term that a user has input.
These 2 things don't match up in my mind. From what I understand, a small portion of Google's algorithm is based on popularity. However, it is based more on relevancy, accuracy and importance. While it would make sense to me that heavily tweeted websites may find themselves slightly higher for a short period of time (aka +1), I don't think that tweets will have a long lasting effect on rank.
What I think the impact will be...
1. to Google's Search Results
Minimal. I bet that Google is going to add another "top of result" section to topical searches such as Michael Jackson along with maybe the source tweet of the most RT'd tweets.
For example, if I was the originator of "MJ was just rushed to hospital", and that was RT'd a few hundred-thousand times, then I'd have to think that if my crystal ball is correct, Google is going to list my tweet.
2. To other search engines
Nothing. Well, except that everyone is starting to think a little more like Bing in that the combination of elements rather than straight linear searches is a good idea.
3. to Mahalo overall
Mahalo seems to Tweet a lot. In my version of this, it could mean that folks who are the source of a lot of RT's will have their tweets displayed above relevant search results. Although, reading Google's blog post, their take on Twitter does seem a little "human powered". I for one certainly hope that they plan on staying completely algorithmic.
4. if you are a page manager... how you can use this to your advantage
No idea until it's implemented.
5. in light of the fact that Mahalo has already included the means to twitter just about anything on the site easily
Again, if my crystal ball is correct, this could mean that Mahlo Pages are in a good position to be the source of many RT's and highlighting by Google.
6. to your Twitter activity... will you tweet more? less? change the way you tweet?
Nope. I tweet what I find interesting and what I think the people who follow me will like. I tweet for no other reason than to communicate with people that I find interesting.
My Twitter:
http://www.twitter.com/RobIsIT
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The example they mention is:
"...the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
Until such time as we have some idea how tweets are going to get ranked and selected to appear, there's not much you can do with this news. Obviously you don't have inbound links to tweets. It may be that Google with allocate authority to the tweeter, or use other criteria like time and location as suggested in the example.
That said, if I tweet something that is actually interesting with a link, I'll usually get about 10 clicks almost right away. So if you tweet fairly often about a topic, with luck some of those visitors will link to the page or submit it to a social bookmarking site, and that'll be more important than the remote chance of one of my tweets appearing in a Google search.
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If this is the case, then the more a page is tweeted about, the more links Google is going to see back to that page/site.
Not sure if this will happen, but I think there might be a fair chance.
Source(s):
My thoughts
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M$2.75
November 06, 2009 04:51 PM
What impact do you think that Google including tweets in their SERPS will have upon... (Read whole question...)
Google announced last month that they have reached an agreement with Twitter... blog announcment here
They will soon be including tweets in their SERPs.
I wondering what you think the impact will be...
1. to Google's Search Results
2. to other search engines
3. to Mahalo overall
4. if you are a page manager... how you can use this to your advantage
5. in light of the fact that Mahalo has already included the means to twitter just about anything on the site easily
6. to your Twitter activity... will you tweet more? less? change the way you tweet?
You don't have to answer all 6 if you don't want to, but feel free. =)
My goal here is to spark discussion and get you thinking. You'll find out what I think about this through my comments to your questions. So, you'll have to answer for me to spill! =D
They will soon be including tweets in their SERPs.
I wondering what you think the impact will be...
1. to Google's Search Results
2. to other search engines
3. to Mahalo overall
4. if you are a page manager... how you can use this to your advantage
5. in light of the fact that Mahalo has already included the means to twitter just about anything on the site easily
6. to your Twitter activity... will you tweet more? less? change the way you tweet?
You don't have to answer all 6 if you don't want to, but feel free. =)
My goal here is to spark discussion and get you thinking. You'll find out what I think about this through my comments to your questions. So, you'll have to answer for me to spill! =D
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Interesting: wook M$0.25, jeffhoard M$0.10, lesliec M$1.00, sysaaron M$0.05, easyeboy M$0.25, robbrown M$0.05, tchachra M$0.05
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| November 06, 2009 08:32 PM |
Google is a search engine that lists websites in order of their relevancy in relation to the term that a user has input.
These 2 things don't match up in my mind. From what I understand, a small portion of Google's algorithm is based on popularity. However, it is based more on relevancy, accuracy and importance. While it would make sense to me that heavily tweeted websites may find themselves slightly higher for a short period of time (aka +1), I don't think that tweets will have a long lasting effect on rank.
What I think the impact will be...
1. to Google's Search Results
Minimal. I bet that Google is going to add another "top of result" section to topical searches such as Michael Jackson along with maybe the source tweet of the most RT'd tweets.
For example, if I was the originator of "MJ was just rushed to hospital", and that was RT'd a few hundred-thousand times, then I'd have to think that if my crystal ball is correct, Google is going to list my tweet.
2. To other search engines
Nothing. Well, except that everyone is starting to think a little more like Bing in that the combination of elements rather than straight linear searches is a good idea.
3. to Mahalo overall
Mahalo seems to Tweet a lot. In my version of this, it could mean that folks who are the source of a lot of RT's will have their tweets displayed above relevant search results. Although, reading Google's blog post, their take on Twitter does seem a little "human powered". I for one certainly hope that they plan on staying completely algorithmic.
4. if you are a page manager... how you can use this to your advantage
No idea until it's implemented.
5. in light of the fact that Mahalo has already included the means to twitter just about anything on the site easily
Again, if my crystal ball is correct, this could mean that Mahlo Pages are in a good position to be the source of many RT's and highlighting by Google.
6. to your Twitter activity... will you tweet more? less? change the way you tweet?
Nope. I tweet what I find interesting and what I think the people who follow me will like. I tweet for no other reason than to communicate with people that I find interesting.
My Twitter:
http://www.twitter.com/RobIsIT
| Asker's Rating: |
• Everyone added to the discussion. Thanks for the amount of thought you gave this. I was going for the discussion and you helped bring that about.
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Other Answers (2)
November 06, 2009 05:42 PM
Reading the announcement, your average tweet is going to rank nowhere in Google for the average topic search. And nor should it, that would just spam the search results. The example they mention is:
"...the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
Until such time as we have some idea how tweets are going to get ranked and selected to appear, there's not much you can do with this news. Obviously you don't have inbound links to tweets. It may be that Google with allocate authority to the tweeter, or use other criteria like time and location as suggested in the example.
That said, if I tweet something that is actually interesting with a link, I'll usually get about 10 clicks almost right away. So if you tweet fairly often about a topic, with luck some of those visitors will link to the page or submit it to a social bookmarking site, and that'll be more important than the remote chance of one of my tweets appearing in a Google search.
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November 06, 2009 10:41 PM
i don't think it is going to show up in the regular results except as a section like they are currently doing with "news"... otherwise, as you say, it would be spammy.
i'm absolutely sure they will have something in place to combat spam... but i'm looking forward to finding a way to work the system honestly and with maximum output. =)
thanks for your comments
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i'm absolutely sure they will have something in place to combat spam... but i'm looking forward to finding a way to work the system honestly and with maximum output. =)
thanks for your comments
November 06, 2009 07:50 PM
It doesnt say but, if tweets are to be included in Googles data, I assume they will also class as links to pages they are tweeting about. If this is the case, then the more a page is tweeted about, the more links Google is going to see back to that page/site.
Not sure if this will happen, but I think there might be a fair chance.
Source(s):
My thoughts
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November 06, 2009 10:43 PM
i'm with you on this... i think google might use this as a new incoming link source...
IF THEY CAN
the problem is that most people can't put the regular link on a tweet... they use bit.ly or some other site because the links are too long.
i think it will be interesting to see the impact that would have when a link is short enough to post the actual link instead of a shortened url.
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IF THEY CAN
the problem is that most people can't put the regular link on a tweet... they use bit.ly or some other site because the links are too long.
i think it will be interesting to see the impact that would have when a link is short enough to post the actual link instead of a shortened url.
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i'm thinking there will be a new section just like the "news" results that get added when there is something significant... i do think that can affect rank in that it will push the other results down one place.
i have more to say on 2 but i want others to weigh in with their opinions... =)
Using my MJ example... TMZ may have ranked higher than CNN with twitter's influence on Google, but only for a short period of time. CNN quickly amassed a volume of MJ content and as a result, should rightly beat out TMZ. But in those first few hours (maybe even a day), TMZ perhaps should have ranked #1 for Michael Jackson and Twitter could have told Google to do that.
i do think that there will be the opportunity to show up in a tweets section, much like the shopping section and the news section... none of which are always present in SERPs... which leads me to believe that there will only be inclusion if there is something specific to list as far as tweets.
the only way i think it might affect the other search engines is if it becomes a popular feature of the SERPs... which i don't think it will have much...
i do think this is one more example of google trying to include the best results from all sources in one place... and i find it kind of funny that this is one area that mahalo was already doing that they are just picking up.
the fact that they have an "agreement" with twitter might mean that other search engines might not be able to use twitter in the same way.
ultimately time will tell.
i do think that with the way mahaloians tweet they might show up in the tweet section. it will be interesting to see it unfold. =)