Yes.

He's sold out almost clear through August.

That's some good coin for wearing simple t-shirts. The whole idea is liken to the old school pay-per-pixel sites.

I was told by an old web pro that, "you'll never be hungry if you have traffic". This is a pretty good example of that.

From his stats:
* Under 100 days left for sale (next available in August)
* 55,000 unique visitors to iwearyourshirt.com in January and nearly 200,000 page views
* An average of 1,000 people watching the Daily Live Streaming Video show at 3pm EST on Ustream.tv
* 15,000+ views on Daily Video Clips (visit YouTube channel)
* 3,400+ followers on Twitter and 1,100+ friend on Facebook and growing daily
* 4 Monthly Sponsors signed on, only 8 spots left

Fundamentally, new marketing methods that are emerging successful include examples from what he's doing. He is taking a creative advertising idea and promoting it cross-medium throughout the Internet. A couple of years ago, "Viral Videos" were all the range and recently, this methodology has been usurped by the combined medium approach that Jason is applying. He's leveraging social, video, tangible and traditional marketing methods to promote a new product every day.

All of these things combine into a single answer. Yes, it's good marketing.

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