There are a couple of advertising brokers in this area:

http://www.podtrac.com/
http://www.radiotail.com/
http://www-origin.llnw.com/

A few other brokers have come and gone over the past couple of years. Amazon even gave this a try with an analytics and insertion product. They closed the product in 2007 and is likely points to why Google isn't interested in this area.

I recommend a mix. Open up a spot or two for a broker to fill but produce all of the other ads yourself.

For both broker and self produced ads, you'll need verified stats, demographic information, listener feedback, and a whitepaper.

DIY ads have a few unique advantages. First, they're reliable. You are directly forming personal relationships with companies that would like to advertise. If you do a good job and they see a return, renewals will be easy. Also, DIY ads can be more effective. Rather than inserting a mysterious voice for your listeners to act on, they'll hear a voice they trust recommending a product.

Best of luck!

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