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January 13, 2009 05:02 AM

Has Outsource call centers improved performance?

1. Outsource customer service can be fustrating. The outsource agent may be able to speak English proficiently, however, they may not have a comprehensive understanding of the programs, products, or services.

2. I remember once, my wife attempted to sign up for the NBA pass. The outsource agent didn't have an understanding of the meaning of NBA. The agent knew how to process a credit card. End of story.

3. Outsource agent must face the brunt of racism, cruel language, cultural difference, and prejudice.

4. Outsourced agents have difficulty identifying with American culture and its vast diversity of options.

5. When a customer places a phone call for customer support, he expects to communicate with an reasonable intelligent and comprehending individual. If the agent is reading search notes or following logic trees the credibility drops like a rock.

6. Companies that waste customer time by putting them on hold will lose business. Customer satisification is not a function of hold long they are kept on hold.

7. Heavy accents can make communication difficult. Accent can increase customer fustration.

8. The speed of communication is not a problem. The average person can process about 300 word a minute. Speed of language communication is not a problem.

9. If the company has a high number of complaints over billing and credit card related error this will increase their cost. Companies often find customer service a wealth sink.

10. Outsourcing wait times can soar decreasing sales. Outsourcing customer service reduces costs, but also may reduce sales.

11. Outsourced call center claim to be improving performance. The driving force for improvement is increased profitability. Quality customer service equates to increased customer purchases. 75 percent of consumers saying they would give more business to a company based on a great contact center experience.

12. Customers do not like to repeat their information.

13. The new trend is towards proactive contact. Assisting the customer prior to an problem. The call can keep them informed about service delivery and other products and services that may be of interest to them.
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January 13, 2009 05:33 AM
While I'm sure outsourcing is helpful for big corporations looking to save some money, I think in some cases it can hurt them, and along the way impact their performance goals of making them efficiently serve customers, for many of the reasons you outline in your list.

I think language and idiom are two of the biggest stumbling blocks outsourcers have in solving customer problems.

Language can be a barrier when the outsourced customer service representative has difficulty understanding the customer's specific need. For example, if the customer is forced with explaining repeatedly to multiple call center staff the same problem, over and over and over again, without a result, it's going to cause some serious headaches and possibly compell them to look elsewhere for a solution.

Idiom can go hand-in-hand with the language barrier and likewise hobble effective communication. For example, if a customer service representative isn't able to "see the forest for the trees", as one simple example, they might spend long minutes trying to understand the customer's situation only to end up not having a clear picture despite the best efforts of both parties.
Source(s):
I've spoken over the phone with outsourced first-tier support personnel for companies including Dell, Gateway, Best Buy, Buy.com and many others. Many of these experiences have resulted in dissatisfaction for the reasoning I describe above.

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