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M$5.30  Funded By Mahalo ? |  November 02, 2009 10:54 PM

Google Adsense Question Part 2

Hello everyone. Despite all my experience on Mahalo the last two years, I AM NOT VERY SKILLED WITH ANSWERS. I just asked a question a few hours ago and chose the best answer on accident. I was trying to just comment on the question. I am reposting the question here, as I still wanted to generate a discussion. I think it is good for all of us that do not know much about how adsense works to learn more:

Okay, so I have a question for the tech gurus. Please bare in mind, I know very little about adsense, so my question may seem funny. I just thought I'd make use of all the community brains!

I have recently been receiving a lot of pages that make 1 cent a day. This is something new I have never experienced before on both new and old pages. Before, my minimum was 3 cents on a page and on a rare occasion, two cents. Is this one cent thing just a fluke, or is this something normal that happens with adsense? Is it specific to certain types of ads? Any help would be appreciated. I just like to know how things work, and I realize google does not like to spill :)

BTW, the best answer that I did not mean to choose was STILL a good answer -- just not the best one yet :) Please keep them coming, and repost your answers from the last thread here so you can still be considered for the tip! Here is the previous thread
Interesting Question?  Yes (2)   No (0)   

Interesting: jeffhoard M$5.00, robbrown M$0.05

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Best Answer  Decided by Votes

 
November 02, 2009 11:01 PM
Reposting as requested. =)

Hi Allison!

The minimum an advertiser can pay for an ad is 1 cent. Most of the time that is not enough to get your ad seen... there are exceptions, but we won't go into those for the purposes of this question, because you would probably get nothing from a 1 cent click anyway.

5 cents is pretty much the standard minimum that is used. Most terms need more than that, but when you go to look at how much terms cost per click, you will not see any less than 5 cents.

Now, Google keeps their percentages to themselves, but under the Adsense program, they pay out a certain percentage of what they get for each click to the person who agreed to host the ad on their website. You can figure it is more than 50%, i think, but no one knows exactly how much.

So... if someone pays 5 cents for their ad to be shown, and they get 1 click, they pay 5 cents... then Google pays a percentage of that 5 cents to the person who hosted the ad... in this case, Mahalo. Let's say, Mahalo got 4 cents for that click. Then you would see 2 cents. If Mahalo got 3 cents, you would either see 1 cent or 2 cents, depending on how the script runs. I don't actually know the answer to that part. And some clicks do cost less than 5 cents, as I said before... so it would go down accordingly. If it cost 4 and Mahalo got 2, you would get 1.

I have seen 1 cent earnings before on my Mahalo pages. It is not something new... those ads just aren't as great.

You might try changing the placement of your ad blocks, or the keywords in the text sections that are next to your ad blocks to bring up the value per click... I actually discussed this in today's SEO question thread.

Hope that makes sense, and helps a little. =)

P.S. If you want me to look at any specific pages, let me know. =)
Source(s):
my previous answer... lol! =D



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Helpful: robbrown

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November 02, 2009 11:42 PM
This is a good answer.

The only thing that I can add is that there are a number of variables outside of your control and importantly outside of Mahalo's control when it comes to AdSense. 1 vs. 3 cents isn't a huge fluctuation and it's what I'd think is in the realm of normal.

Different "campaigns" run at different times. In other words, different buyers buy different verticals at different times for different reasons to achieve different goals. There are a lot of *different* variables in this one fact alone. These things can be quantified and explained, but here on Mahalo where we're all focused on a variety of different verticals, no one has ever noticed before.

The other large variable is the traffic itself. Mahalo's traffic is growing steadily and fast. This results in somewhat unpredictable results.

Some verticals preform reliably because they are traditionally productive. Education, insurance, etc. Outside of Mahalo if you have historically well preforming pages in these verticals, you will likely have well preforming pages in the future.

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November 03, 2009 12:07 AM
very true. knowing what does well online in general can help you here... and knowing what performs well on Mahalo can also help.

keyword research comes into play and where you have the ads on the page does too... outside of those you can't do much about it. if there are no advertisers for your topic, you just have to hope there will be soon.

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November 03, 2009 10:43 PM
The ads that Google serves on your website vary in value. Usually if you have a high click through rate then you tend to attract ads with more click value. Not always but this seems to be the trend

Also some advertisers jusst really do not pay well per click. If you identify what ads it is that are generating the low value clicks, you could block those ads

The other thing to cnsider is the position of the ads in your adsense blocks. If you have, say three adsense blocks on the page, the lower blocks on your page attract lower click value than the top block on your page

Hope this helps

PS yes it is possible to earn only 2 cents a click

Tags: adsense

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Voted as best: xds
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xds xds
 
November 07, 2009 03:41 AM
Thanks for adding to this, --great answer!

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