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Can one rely on Google Analytics as their main sales/statistics resource for a (mid-size) e-commerce site?
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Cool, that's what I'm hoping.
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Yeah, it sounds like Analytics is good enough for a lot of smaller businesses, although if you are truly "mid-sized" -- i.e. much more established than a small startup operation -- it couldn't hurt to at least consider getting results from other inexpensive services like VisiStats...some advise that Google Analytics is a great place to start for brand new businesses, but that some other options might come in handy for those who are a little further along...
source(s):
http://www.ecommercetimes.com/story/49293.html
http://www.mastercard.com/us/business/en/smallbiz/resources/industry/e-comm...
http://www.ecommercetimes.com/story/49293.html
http://www.mastercard.com/us/business/en/smallbiz/resources/industry/e-comm...
You should checkout http://mixpanel.com actually.
Thanks for your suggestions, I will check them out.
You should take a look at http://mixpanel.com for business insight type analytics.
Thanks for your suggestion, I'll take a tour, when I have a moment! (That is, if they offer tours and trials).
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