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ValueClick Debuts With #1 Reach in Canada

WESTLAKE VILLAGE, Calif. – March 7, 2007 – In its first month of being reported on, ValueClick (Nasdaq: VCLK) has been recognized as having the largest reach of any online advertising network in Canada, according to comScore Media Metrix January 2007 data. According to comScore’s monthly Advertising Networks report, ValueClick reaches 18.4 million unique users per month in Canada, or 81.2 percent of the Canadian Internet audience. “Canada has always been an important market for ValueClick,” said David A. Yovanno, general manager, ValueClick Media. “Our strong relationships with Canadian marketers demonstrate the value of having a network partner with the reach, technology and expertise to deliver maximum performance against their online advertising objectives across North America.” North American marketers can accomplish this through ValueClick, as the broad Canadian coverage closely mirrors ValueClick’s reach in the U.S. market, where nearly 74 percent of the Internet audience engages with the properties in ValueClick’s network. Further analysis of the Canadian comScore Advertising Networks data shows that ValueClick reaches 77.6 percent of all users over 18 years of age, and 81.4 percent of the coveted 18-34 male demographic. The data also confirms that ValueClick reaches a well-educated, affluent audience, including 80.9 percent of Internet users with a household income above CAD $100,000 and 81.5 percent of users with a graduate degree. ValueClick has a team of sales executives dedicated to developing its relationships in Canada and helping advertisers understand how to leverage its extensive reach and campaign optimization technology across its display, video, lead generation and behavioral targeting solutions offered by the ValueClick Media division, as well as ad serving, affiliate marketing and comparison shopping services in its other divisions.
Source(s):
http://www.valueclick.com/news/031207_vclk.html

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