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Have to say that Budweiser really B-L-E-W it this year - the Clydesdales represented the true heritage, trust and the history of the brand "budweiser" and the company "Anheuser Busch" ...for them to turn the brand into a comedic circus act has really missed the mark - what a way to just kill the equity that has been built for a brand all these years!! Who's running marketing over there - ?? Hope they don't forget what the brands stand for - "bud is classic" "bud-light is comic"...oh well - lets see how the mark share goes the next quarter.. I bet it goes nowhere
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Good point about the branding elements!
Well, as a horse person, I loved it. Although completely irrelevant to beer, it will definitely be remembered.
http://www.youtube.com/watch?v=QeKewbhVg4E
http://www.youtube.com/watch?v=QeKewbhVg4E
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