I thought it was an original idea when I only saw a couple of them. However, as word of the gimmick got out, you could find places stringing them together so you started to get an idea of what the spot was about. Just this evening, on television, I saw the full spot of a bunch of beer truck drivers talking about how they could make a commercial 1 second at a time. It's over exposed for me now, and I don't care as much. If I was watching the Superbowl and just saw a blip on the screen of a guy saying "BUBBLY!" or whatever, I'd wonder what the heck just happened. Now not so much.
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I think it's brilliant. Rather than spending the $3 million for 30 seconds as other advertisers, they can spend a fraction of that on publicity for the unique ad and get the same results. It's a good tactic in my opinion, especially in the current economic conditions.
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