The Superbowl is the biggest beer advertising day, not the biggest beer drinking day. It ranks 8th. According to data from the Nielsen Co., consumers bought a mere 51.7 million cases of beer in the two weeks surrounding last year's Super Bowl. That trails the 68.1 million cases bought during the top beer holiday, the 4th of July.

*Beer sales go up in the city that plays host to Super Bowl and in the cities that have teams participating. Last year, for instance, as the Giants battled the Patriots in Phoenix, beer sales in grocery stores jumped 5 percent in Phoenix. Meanwhile, they went up 3 percent in metro New York and 12 percent in New England.

Our nation's top beer holidays are as follows:

1. July 4
2. Labor Day
3. Memorial Day
4. Father's Day
5. Christmas
6. Thanksgiving
7. Easter
8. Super Bowl

Interestingly enough, beer sales still decline with the economy.

How bad is the economy? Suds sales are downBeer is 'recession-resistant, not recession-proof,' marketing expert says
http://www.msnbc.msn.com/id/28678359/
Source(s):
http://weblogs.baltimoresun.com/entertainment/news/kasperontap/2009/01/supe...
http://www.msnbc.msn.com/id/28678359/

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