NHL - Sidney Crosby

He's a clean-cut kid with an amazing record. Yeah, I think he's just at total flash-in-the-pan, and I think he'll never live up to the legends of Hull, Gretzky, Orr, etc. But this 22 year-old (let that age sink in...) is the Captain of the Pittsburgh Penguins, and the youngest captain ever to win a Stanley Cup Championship (2009).

And he promotes (key word) the NHL very well in every possible way. He's the fresh young blood of the NHL, drawing in a new generation of fans, and he's stacking up to be one heck of a role model. He's a poster boy! And he very well could be the future of the NHL (unless his pan flashes too soon).
http://www.flickr.com/photos/sully_aka__wstera2/3621594614/

MLB - Albert Pujols

Ok, ok...now that I'm done snickering (again) about his name, let me point out that Pujols (hehe) is a young phenom. At 29 years old, he's already bagged himself a World Series title, he's already surpassed the 300th career HR mark, and he's been MVP twice (finishing second three times).

Plus - and this is important! - in 2008 he won the Roberto Clemente Award, which goes to the player who "best exemplifies the game of baseball" (quote: Wikipedia). That says it all to me - he really is a fresh, young face of baseball, and he does with WITHOUT THE 'ROIDS! That in itself is a *promotion* for fans to fall back in love with the sport. He stands for everything that is great about the game.
http://www.flickr.com/photos/lscan/796123628/

NBA - LeBron James

I think you're going to get him as a pretty standard answer for the NBA representative. Let's face it, the guy is a triple-double madman, averaging 27.5 pts. per game!

And as a role model and poster boy for the NBA, he's done very well by himself, *promoting* the league phenomenally and - much like Sidney Crosby - drawing a whole new generation of fans to the sport. Did you know he was the first black man ever to appear on the cover of "Vogue"? And that he's working on a tv special about his life? And the man's been All-NBA and on the All-Star roster every single season since 2005. 'Nuff said.
http://www.flickr.com/photos/interbasket/1305053401/

NFL - Peyton Manning

What can you say about the stats this guy has racked up in the NFL? 3-time MVPer, and he's arguably one of the greatest QBs of all-time (and don't us NFL fans just love our QBs?)

Plus, he was recently named as the NFL's most "marketable player", meaning he does the ads, he does the tv appearances, he makes the kids swoon. He is the face of the NFL right now. He is the reason that NFL nuts are NFL nuts.
http://www.flickr.com/photos/miro-foto/1490992267/
Source(s):
Peyton Manning "most marketable" source:
http://www.sportsbusinessdaily.com/index.cfm?fuseaction=page.feature&Fe...

Everything else: Personal sports knowledge, and www.wikipedia.org

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