Historically, husbands have been worth more. This is the basis of the custom of the woman's family paying a dowry. In some countries recently the potential expense of a dowry has caused families to abort female fetuses, resulting in a relative imbalance of genders. That in turn has led to wife buying, which means the wife is in that case worth more.

In the modern internet world that you are inquiring about, families are no longer in the picture and individuals are seeking mates. Men are more likely to have more money and less social skills. A woman with the money to invest in looking for a husband can probably find one for free. Women, such as single women with children, are usually in the unfortunate position of lacking money, social skills, time, and a husband. They can't pay much to seek one on line.
Source(s):
http://www.futurepundit.com/archives/000938.html (wrong conclusions but describes situation in Asia)

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