Kelly Ripa schills for Electrolux appliances and this is a fundraising effort to raise awareness about ovarian cancer.

From Kelly-confidential.com:
Electrolux and Kelly Ripa are proud to support the Ovarian Cancer Research Fund whose mission is to fund research to find a method of early detection and ultimately a cure for Ovarian Cancer. Electrolux has committed to donate $500,000 to this worthy cause.

As part of its lemonade stand campaign, for each stand opened, Electrolux will donate $1 to OCRF (with a minimum of 10k and a maximum of 15k).

You open a virtual lemonade stand -- i.e., register on the site -- and they donate. You "get cool for a cause" and are also entered to win a new refrigerator...cool, refrigerator, get it? ;)
Source(s):
http://www.kelly-confidential.com/


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