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January 31, 2009 11:49 PM

In a rough economy, how can record Super Bowl ad sales be explained?

http://is.gd/hWNG

Super Bowl heavyweights GM and Fedex aren't even in the mix this year.

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easyeboy

February 01, 2009 12:16 AM

In a recession more people are likely to increase their alcohol consumption, and the Superbowl is typically a time and a place where people go to drink and party, therefore I believe the advertisers saw this as the perfect time to capitalize on getting people's attention and advertise to them.
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My Thoughts.

Asker's Rating:

• It's highly unscientific, but it may just explain how advertisers are going all-out when everyone else is reigning it in.

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