If you plan to do this as a marketingtool: Don't do it.

Here is why:
* sending tweets with the only intention of promoting your product = SPAM
* most likely people will block you or ignore you
* It's the best way to get a bad reputation

What I would do.
* Start following everybody who mentions the keyword you search for. Twollow is a great way to autofollow people http://twollow.com/ . Twollow has a 14 day free trial. prices start at $5.99/mo.
* A free option: use the twitter search http://search.twitter.com/ or the keyword search in you twitter application
* Most likely people will follow back when they see you are interesting. So be interesting: create a good avatar, write a profile and most important: tweet about what makes you & your product interesting.
* Start conversations with your followers and with people who mention the keyword you search for.
* Be a real, genuine person.
* Invite people to try your product / website
* Ask them to retweet your tweets
Source(s):
http://twollow.com/
my own experience as a twitter user ;-)


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