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lewisands... lewisands...
 

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 M¢25  Funded By Mahalo ? |  March 02, 2009 04:57 PM

What is the most effective type of search engine optimization (SEO)?

I am trying to learn how to optimize my website in order to get more traffic related to the services I provide. I am an Air Conditioning contractor in the Phoenix Arizona area. You can visit my website at www.lewisandsonsac.com
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viridicus viridicus
 
 March 02, 2009 05:39 PM
Content is the basis of good SEO. Pump your website text full of keywords and phrases that searchers might use to describe your service. A good way to do this is by making a "spiderweb" brainstorm. Start with "air conditioning" at the center and create lines with keywords. For example, "air conditioning --- summer --- cool --- how to stay cool". By forming the words as a spiderweb, preferably on blank paper, you enhance your creative processes and see your service from your customers' perspective. You can then predict what words will generate the most traffic and use them more frequently.

Also, video content is highly effective, especially because Google owns YouTube and will display matching videos on the first search page. Another element of SEO includes alt, title, and meta tags, but there are additional ways. Truly effective SEO includes aspects of all methods.

Check out http://www.simpleeffectiveseo.com/ for more info.

Source(s):
Experience as a freelance SEO writer

http://www.writedesignonline.com/organizers/brainstorm.html



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komicwords komicwords
 
March 11, 2009 02:41 PM
as additional,use relevancy and link building from another relevant site,build authority with more quality,imperfect it with relevancy ,and at last gather the next content with long tail research
http://www.youtube.com/watch?v=nWAlwr_g8dA

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west43rd west43rd
 
March 04, 2009 03:37 PM
While the above answer is technically correct, I defer to the expert on this. Duane Forrester, who wrote the book "How To Make Money With Your Blog" and currently manages search for MSN, put it like this on my show this past week: "It's all about the content."

Format and keywords and inbound links are all important, but not for getting noticed by search engines. They just make finding the content easier. But what the engines are looking for is sheer volume and consistency with updating. A constant stream of new content and an easily accessed volume of past content will trump all other techniques and you *will* get noticed.

Having said that, there are lots of ways to game the system. There are "experts" out there who can quickly generate top page rankings by tricking the systems. This is easy to do, since the algorithms are not very good at context (a reason that people like the human search element of Mahalo). However, such ranking, because they are only manufacturer relevance, do not provide the lasting value that a good content strategy can provide.

I recommend highly that you listen to episode 44 of The BeanCast where he gets into all of this: http://beancast.us
Source(s):
http://beancast.us/profiles/blogs/episode-fortyfour-its-all


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viridicus viridicus
 
March 05, 2009 11:46 PM
In my "technically correct" answer, I did point out that A) content is king, and B) there are additional methods of SEO that should be researched and implemented along with the writing portion. I chose to expand only on the writing method because that is where my familiarity resides. There is a very large market for genuine SEO writing (i.e. not just experts tricking the system), which demonstrates that it is a key factor in good optimization.

On Duane Forrester's own site, the first SEO Tip is actually "keyword research" (http://www.theonlinemarketingguy.com/seo-tips/). Also, in episode 44 of your pod, he says that things like consistent updates, while effective for reaching higher search ranks, are "usability issues" and "not technically SEO".

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west43rd west43rd
 
March 06, 2009 12:52 AM
LOL Dude, I wasn't trashing you! Please accept my apology.

I wasn't saying what you were saying was wrong. Just saying it was only part of the story and not what generates page rank. Keywords are important, but try optimizing a site that's only a few pages deep and see where it gets you. You know what I'm talking about. You need the depth to get the page rank. And this is more than having good content. It means having lots of good content. This is simply more important than keywords to the engines. Keywords just help the engines find the depth in your site by giving it fertile ground in which to spider. And keyword research needs to first be a function of meeting content needs. You need consistent content that meets the needs of your keywords, rather than the other way around.

Am I right? Please tell me if I'm not.

I defer best answer to you, though. I really wasn't trying to flame and I hate that it's gone that way. Apologies again. ;-)

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viridicus viridicus
 
March 09, 2009 11:37 PM
My apologies @west43rd. I'm used to gaming forums where phrases like that have to be snuffed before they grow into big flames. Mahalo has been a bit of an adjustment. :-o

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west43rd west43rd
 
March 10, 2009 06:33 AM
No need to worry about it. I have a think skin. And congrats on the best answer. ;-)

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jackmcmanu... jackmcmanu...
 
March 05, 2009 09:07 PM
To make the answer very simple, you need to both optimize your website itself and create a backlink portfolio. I say get on some of the SEO blogs out there and look for page optimizing and link building tips.

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