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How to become a preferred vendor for Ford motor company for signage
I am a national sign company and would like to be added to their vendor list for any new signage needed nationally or service to existing signage
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In all honesty, I don't think you are going to have much luck asking people here this sort of question. You will need to somehow build a relationship with somebody who works in a relatively important position at Ford (IE, someone who makes medium scale decisions for them. To do this, I'd suppose that you would need to target marketing at them. If you want to have Ford as a customer specifically, you need to find someone there who will let you make a pitch to them. I have no idea where to start here. The best you might expect here at MA would be a contact that is employed there.
Given Ford's current economic situation, I would be willing to bet that non-essential spending is being kept to a minimum for the forseeable future, so you would probably want to pitch your services as a better value than what they are paying now. In order to make a good sales pitch, you may need to do some market research... I would not expect anyone here to be able to provide you with the kinds of details you are looking for, as anyone that has it is not giving it away for free..
Here are some market research firms that specialize in direct marketing:
http://www.greenbook.org/market-research-firms.cfm/direct-marketing
In short:
Find a direct contact at Ford in a position that they can at least influence such decisions - can't help you there.
Start marketing yourself to them, which is probably best done through a marketing agency that has contacts with people at Ford.
Good luck!
Given Ford's current economic situation, I would be willing to bet that non-essential spending is being kept to a minimum for the forseeable future, so you would probably want to pitch your services as a better value than what they are paying now. In order to make a good sales pitch, you may need to do some market research... I would not expect anyone here to be able to provide you with the kinds of details you are looking for, as anyone that has it is not giving it away for free..
Here are some market research firms that specialize in direct marketing:
http://www.greenbook.org/market-research-firms.cfm/direct-marketing
In short:
Find a direct contact at Ford in a position that they can at least influence such decisions - can't help you there.
Start marketing yourself to them, which is probably best done through a marketing agency that has contacts with people at Ford.
Good luck!
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