2 years ago
Rank the brands according to:
Active engagement
customer loyalty
Strong feelings - associations
Attributes - functionality
Active engagement - communicate actively, refer to others, think as a part of yourself - Most value brand for you
Customer loyalty - never switch the brand , have strong associations, give value to the brand
Strong feelings - touch your feelings , talk about brand' s personality
Attribute - satisfied with quality , prefer to choose the brand
Rate the brands you like according to these parameters.
Customer loyalty - never switch the brand , have strong associations, give value to the brand
Strong feelings - touch your feelings , talk about brand' s personality
Attribute - satisfied with quality , prefer to choose the brand
Rate the brands you like according to these parameters.
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