Question: How far off is your site's Compete.com traffic data from your Google analytics or Quantcast data?
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M$4 Answers
Google Analytics shows:
169,732 Absolute Unique Visitors
Compete Shows:
2,808 Unique Visitors
I had no idea compete was so far off. Am I misreading the data?
http://siteanalytics.compete.com/nicetranslator.com/
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M$
If your interested in signing up for compete.com it definitely is worth the investment for the month and I know right now they are charging 50% off your first months bill and it is month to month so you can cancel at any time.
I hope this helps.. If you need more info let me know.
Thanks, Mike !
personal experience
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M$
http://siteanalytics.compete.com/istgolf.com/
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M$
Google Analytics is using javascript tags. In my experience, between 5-15% of all traffic goes unreported (probably due to blocked cookies or the packets getting lost in the nethers). Broken or missing scripts also contribute to this and it makes a huge amount of difference whether you've wired up your subdomains to report aggregate stats with your primary domain (most do not).
Quantcast and Compete are using panel approaches and these are subject to a lot of noise. If you're getting less than 1,000,000 visitors a month, I wouldn't rely on these numbers but they are definitely useful for larger sites.
So you have to take these numbers as directional. That means that they aren't strictly actionable by themselves. What I prefer to do is to get competitive traffic estimates for different promotional channels using various tools. We have SEM Insight which provides traffic, CTR, and spend estimates for both PPC and SEO (broken out by search engine and country). This is hugely useful in that we have competitors who vary widely in their approaches to SEO and PPC (in fact, we just had three who got dropped from Google as a result of the MayDay update). I also like Klout. It doesn't provide traffic estimates, but it does give you a means to compare different Twitter names, which is good.
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M$
Perhaps, Google's absolute unique number is over the time frame shown in the top right corner, Compete.com's is for a month
I set it to be just the month of November, which I believe is what Compete is showing.
My thoughts are that it has something to do with the amount of international traffic we get.