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M$1 July 06, 2009 12:06 AM

Should Bumkins Bibs be sold in Target stores?

Should Bumkins Bibs be sold in Target stores?
How do you feel about Target? Is a brand better or worse off being carried by a mass discount chain? http://www.bumkins.com
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July 06, 2009 02:11 AM
I say yes! Target is a great store and generally well-respected by consumers, even though it is large department store. Target is often viewed as more upscale and trendy than other stores like Walmart or Kmart. Because of this, younger and more affluent customers tend to choose Target over its competitors. It will allow a large number of people to see your product in a short time period. It's great exposure and a great opportunity.

Plus, designers like Anna Sui, Alexander McQueen, and Isaac Mizrahi have all had their designs sold at Target so you'd be in great company! I say go for it.
Source(s):
http://nymag.com/daily/fashion/2009/05/anna_sui_to_do_gossip_girl-ins.html

Asker's Rating:
• Thanks for the opinion, I agree and hope consumers will too!


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July 06, 2009 12:28 AM
I personal think target is a great store. I definately think they should continue to carry Bumkin bibs. I personally don't feel that being carried by a mass discount chain is bad for a brand. And the way the economy is going, alot more people are going to be shopping there.

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July 06, 2009 12:36 AM
Perhaps there are some products that would have a "hurt image" by selling at mass-discount chains. But there are many designer labels that are sold at places like Target as well as higher priced places like Nordstroms.... These baby products should sell at Target nicely!

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July 06, 2009 03:23 PM
It depends on the parent company and if they want to put their product in a big department store like Target. They may not be up to the extra demand in production. But their price of 3 for $20 is reasonable and could fit in at that chain store.

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