Nothing, just clean skin. The sense of smell is one of the most evocative methods of communication we have, and there is a danger to wearing mass-market perfumes. It's easy to permanently associate a scent with someone they strongly dislike, consciously or unconsiously. Or the scent can be used to pigeonhole a person into a time or place or situation that is undesireable. For instance, whenever I smell Brut, I think of desperate, skinny, high school sophomores. That was my experience from when it was popular. It's not what the manufacturer - or the current wearer - would want to convey. There are thousands more examples, but you get the idea. So, unless you are positive about the preferences of the person you're trying to impress, I advise people to opt out of perfumes entirely.
Source(s):
degree in Communication Studies


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