My Little Pony was my all-time favorite toy as a little girl - no Barbies for this little one. I used to save up my allowance and buy at least one or two a month (back in the day they were only $3-5 apiece) and collected over 50 of them. I think my Mom still has them somewhere in a box.

My favorite was "Melody" - she was the first unicorn pony and I was the first among my friends to have her, so I was pretty excited at the time.

I remember when they relaunched a while back, a friend of mine who had a daughter prime for MLP playing was really excited and went out and bought a few. However, her daughter was unimpressed by them and only played with them for a few minutes (mostly to humor her mom, I think).

Although I don't know what the sales statistics are, I really don't think that MLPs are as popular this time around. I think the relaunch was as much for us who were kids in the 80s and now have children of our own as it was for the kids themselves. Kids now (in my experience) tend to follow toy trends of their own and are more enamored by video/computer games than plastic horses.

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