Since The Dip is the only book by Seth Godin that I've read, I'm going to have to recommend that one. But, that book is uniquely timely considering the current situation that many businesses (and business owners) find themselves in due to the economic situation.

If you don't know already, The Dip focuses mainly on the rough periods that many businesses go through and how to fight through those low periods (or Dips) in order to come out the other side. Using real-world anecdotes and personal stories, Godin shows how the most successful businesses are able to lean into the Dip and push past it - while the less successful ones succumb to the pressures of a down market (or cycle) and crash and burn.

The book is only about 100 pages and can be read in a night or two (although Godin repeats his main themes so many times, you could probably get the jist of his argument in the first 50 pages).
Source(s):
Personal experience

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