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3 years, 3 months ago

% of google adsense approximately $6B/year is adsense for content vs adsense for search?

not asking about google.com, rather specifically google adsense for search vs adsense for content - which are two different products
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nadiraziz | 3 years, 3 months ago
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I believe your question is really "Does AdSense for Search pay less than AdSense for Content?"

The average amount earned per click via Adsense for Search is much lower than the average for Adsense for Content.

The per-click payment for ads shown as part of AdSense for Search are typically quite a bit lower than AdSense for Content. In fact, I believe it's the case that even if the advertiser were paying the same per-click fee to Google for top placement for a given keyword that the payout to someone hosting those ads are lower.

Read this blog for a good comparison of AFS vs AFC:
http://www.dannygabriner.com/2008/08/22/adsense-for-search-vs-adsense-for-content/
images:

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hobinrood | 3 years, 3 months ago
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Would help if you can rephrase your Q.

If you are asking the % of revenue for Google Inc. from AFS vs AFC - that is approx 75% AFS.

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eric | 3 years, 3 months ago Report

Can you provide a source for that statistic?

Google reports the revenue breakdown between their sites and adsense, but I haven't seen them provide a breakdown for revenue from adsense for search vs. adsense for content.

"Google’s partner sites generated revenues, through AdSense programs, of $1.69 billion, or 30% of total revenues, in the fourth quarter of 2008."

From: http://investor.google.com/releases/2008Q4_google_earnings.html

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sukmrsing | 3 years, 3 months ago
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of course % of good adsense for content would be higher than good adsense for search as for any search has to be clicked twic for search which would result in earnings.

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