Playboy is a company that puts its brand name on almost anything in popular culture, from t-shirts to hats, and since its brand name and Playboy bunny are well known enough, they can afford to do this without anything to lose, as it markets the brand. From what I've heard (it's good tasting, like bubble gum, not medicine), the energy drink branded with Playboy is pretty good. It's hard to describe taste, but here is a good review for it:

Playboy Energy Drink Review: Taste

Well the taste of the Playboy Energy Drink will be pretty familiar to most as it is very reminiscent of Redbull. However, the taste has been improved. Instead of the typical medicinal aftertaste you get with a Redbull, you get a more pleasant, dare I say Bubble Gum, aftertaste. At least that was my impression of it. Now there are 120 calories in this 8.4 ounce drink, which is pretty standard for the market, but a little much for me. However, they do have a sugar free version as well, so stay tuned for the review of that as well. Taste Rating - 8.6

Playboy Energy Drink Review: Kick

Well the taste is similar to Redbull but you do get a better kick from Playboy. The energy ingredients include 1.6 grams of the following - caffeine, taurine, horny goat weed extract, Panax Ginseng Extract, Guarana Extract (natural caffeine), Damiana Leaf Extract and some other stuff that I can't pronounce. The caffeine, guarana extract coupled with the large amount B-Vitamins and other energy ingredients definitely makes for a worthwhile drink with plenty of energy. I found the inclusion of Horny Goat weed to be truly fitting for the Playboy Energy Drink as it is a herb used in traditional medicine that is supposed to enhance your sex life and boost your libido. Nice addition. Kick Rating - 8.6

Playboy Energy Drink Review: Final Judgment

Well the taste and kick are both very promising and the addition of the Horny Goat Weed is a perfect fit for this drink? Wonder if Heff uses this? I could see endless promotion possibilities and a nice staying power for this drink if it picks up national distribution. I bet you the Playboy Energy Girls are top of the line as well. I would love to see a contest between them and the Frank's Energy Girls!!! Final Judgment - 8.6

I am not sure about the status of the company, but I don't doubt Playboy will be able to find a buyer. Maybe it will be the same buyer who purchased some of the other properties.
Source(s):
http://energy-drink-ratings.blogspot.com/2008/04/playboy-energy-drink-revie...

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