I think that GM should have simply taken a page from the book of "Saturn".

Form a line of cars where there is no negotiation. Heck, why not make it so that each low end model doesn't have any negotiation. Folks who buy low end cars would be perfect for this.

What you see is what you pay. Black-and-white.

People would would know exactly how much money they need from the bank and car companies would know exactly how much they're going to make.

As an added bonus, whenever I went to their website, I could "create" the car I wanted and be guided through a modified ecommerce process. If all I had to do was walk into a dealership, throw down my certified cheque, show my ID and walk out in a half hour with a car, I would be a happy customer.

Most loan providers have "prequalification" systems that you can fill out online... so even applying for and receiving the loan could be done online or at the very least quickly and easily at the dealership.

Sheesh... Forget ebay - simple processes sell things.

Permalink | Report