Yeah, I saw it this morning. First off, until about 3 minutes in, I didn't get the point of the video. Then when they take the red-headed guy and put him in a bus full of other red-headed guy, it all clicked.

Even before you hit about 3 minutes, this video is weird. Then when they get really nasty with the killing of the red heads, it was compelling and horrifying.

When it was done, I felt like the redheads being rounded up is supposed to be something that makes us feel like "oh, is this a joke, something harmless?" Then you feel that this could be a real situation. These men could stand for any oppressed group.

I think that the director is brilliant, and having redheads in the video is timely, because South Park made light of redheads, there was a youtube video where a kid talks about being made fun of as a redhead, Conan Obrien is redheaded, etc.

Red heads are a minority group, in a sense. They are mocked and stand out from the crowd. In the future, would redheads be hunted down or treated as less than human, much like other minority groups have in the past?

Maybe I don't even get it. Maybe this just "heh, heh, we killed some gingers."

All I know for sure is that the video overshadows the actual music. I couldn't tell you the lyrics of the song.

Here is a new link to view the video http://www.miauk.com/

I think this video makes complete sense.
Mia (M.I.A.) just wants people to open their eyes globally and see what is going on.

Even though Mia was born in England, she grew up in her native war torn Sri Lanka.
She is no stranger to the type of segregation and violence that is shown in this video.

The inequality that is shown by police with regards to belittling the drugs on behalf of rounding up people like cattle, is showing us that objectives and morals can change in a heart beat when there is war and discrimination on the forefront.

This video is just a collaboration of M.I.A. and director Gavras to use graphic images to send a simple message.

"Even though this might not be happening in your neighborhood, city or country... it's happening in the larger community of our world and affects us all in one way or another."

As far as the Redheads? Well... being a redhead myself, I think she's just making a point about how such vague things as hair color can become a catalyst for fear and hatred.

I think the connection here is not with the media, but the growing power of americas police state. I think its almost a satire on the way that people are oppressed by the police for things they cannot change, like skin color, mental disorders, sexual preference and so on. The satire being that if things dont change eventually people will be oppressed for even smaller things including hair color and even the tone of your skin, not the color

Also im not sure but what i gathered from the man smoking crack is that you think hes gonna get busted but they walk by as the smoke is being blown at them. Suggesting the police really dont mind when people smoke crack because it makes them millions of dollars in fines, court costs, and probations.

but who knows maybe this all has a completly different meaning.

P.S. your video has been removed from youtube

This viedo is horrible i dont care why she made or what point it was to prove to people i think that she went out of her way to discriminate redheads and she should be ashamed of her self . And whoever thinks thats it is ok and it had a point behind it should seriously go to some sort of psychiatrist . This kind of video is what is gonna start another holocaust just like how the the jew were looked upon because there lager noses its not right i am outraged and even though i am not red headed or have any red headed family i have friends and their feelings were very hurt and crushed due to this video . People may have rights to post things like this but other people have rights to and when you hurt someone because of what you have chosen to say it is no longer fair that you should make a world wide statement on discrimanating red head's.

I pretty much agree with @bunnyphuphu answer and I am thinking the entire time I am watching that the video name "Born Free" ... well these people thought they were free and nothing like this could ever happen to them. I imagine many people throughout the years have felt this way.. feeling free then being hunted down for their race or religion. Did you notice in the first of the video that everyone the police was beating before gathering up the red heads where a bit on the heavier side?

The "games" if you can call it that near the end, where they make the people run and they hunt them, this is pretty typical actions in a genocide. During a genocide, people will be treated worst than animals. Forced to turn on each other, kill each other and are tortured... hunted like animals. Although, I didn't enjoy viewing the video, I can see the point of it and it does make sense to me.

I've always been amazed and disappointed at how much the US government has censored from it's citizens. I don't think the US in general is ever fully aware of what is going on now or in the past. I remember in the 90s not having any idea what was going on in the former Yugoslavia. I was in High school at the time. Don't you think the government did a fine job of covering this up? I got all of my information from the refugees and crime reports I found published on the net. (read a few of those and you won't sleep for weeks if you have a heart and any empathy) I felt outrage that this was going on, and I didn't know it. When people know what really happens in the world, they won't feel so safe or like their problems are really problems. Anything can happen in the blink of a eye! You can be safe today and tomorrow striped of your home and your family murder because you are 1/4 of some race or believe in religion. Someone taking your children and making them kill their neighbors. There is some bad stuff in the world.