for those particular terms, the search results may already be including them, however, that being said, i find that sometimes it is not even including the name of the page for the actual search.

it is easily fixed, though.

if you want to start a new google search section, go to the links drop down list and choose google search. it will automatically create a new search and add it to the bottom of the links column on your page, and should use the title of the page to grab the links.

to edit a google search... click edit. put in the title that you want that block of links called. if you want it to remain the page name you will have to actually put it because for some reason that little combo that is currently in the title section will not work when you save it... your title will be blank if you don't fill it in.

then in the search terms box, fill in all the search terms you want to include, separated by commas. click save and it should have the new results for you.

hope that helps.

edited to add:

after reading socalsue's answer i can see that you might have meant how do you get traffic from the search engines to see your page as both terms... so i'll answer that as well.

short answer- you don't but you can sometimes...

normally if you want to rank for a specific term you will use that as your page title or include the term in the title. obviously you can only have one page title and you don't want to fill it with all possible terms, but in the case of your two examples, the terms are so close that you can still do something about it.

first... realize that some search engines make no distinction between John Deere Tractor and John Deere Tractors. so you would already be coming up for both. Same for macy coupons and macy's coupons. however, some will see the difference.

the way you get around the fact that you can only have one page title is to first use both keyword phrases throughout your page wherever it would be relevant.

by that i mean put it where it naturally flows in the text and don't just stick it in anywhere.

then you need to get some incoming links using each term as anchor text. anywhere you would normally advertise or link from divide your terms. sometimes link using one phrase and sometimes use the other phrase.

that way the search engines see that you are relevant for both terms.

if you want to know what my recommendations are for phrases that are more different to each other, let me know... i won't add that info here. =)

setting up a redirect will only work within Mahalo and won't affect how the search engines see you, which is why i don't like using redirects much. =)
Source(s):
personal experience...


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