I'd say that it's early yet to expect Mahalo to "save us from Google" etc. Yes, at this point, given the way Mahalo is set up, there are much greater rewards for people with successful coupon pages than for more general pages. However, in the Mahalo Answers section, questions are being answered via human-powered searches, with human-powered editorial process selecting search engine results that are much more likely to be relevant for the questions than an automated algorithm can generate.

I fully expect that over time, as Mahalo becomes more widely known and utilized, we'll see more evolutionary changes, possibly with a revenue-sharing model that rewards people for building and curating pages that are more knowledge and wisdom based than click-through based. When that happens, we'll come closer to "saving us from Google" (though keep in mind that much of the research used to create and curate Mahalo pages will still be done through Google).

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