2:00 Lon and Danielle start talking about Coupon Pages, using the example of 'Bed Bath and beyond'
2:17 Lon Pulls up The 'Bed Bath and Beyond' webpage and shows a glimpse of the builder.
2:58 Lon logs out of the builder and guides us around the page showing us such things as the guide note, fast facts, coupon company policy who the page is controlled by etc..
5:25 Lon shows an example of 'Bed Bath and Beyond' Coupons from mahalo appearing 5th on a google search.
6:08 Lon brings up an example of the Disney coupons webpage, citing it as very good example, where the ads are placed and not too much information overcrowding the page. Also the very helpful section stating how to cut costs at Disneyland.
8:02 Lon starts briefly talking about Key Words and SEO (Search Engine Optimisation)
8:59 Points out two things important to add. 1. - "what terms are people going to search for?" and 2. - Arranging the words on the page so that google knows what the page is about., eg, naming the page.
13:13 They discuss examples of 'designers' and 'sale' as being good keywords.
15:20 Lon points out that it is also a good idea to use some common synonyms so that google knows what the page topic is about.
16:52 The idea of ORIGINAL CONTENT is drilled home as important for the sub-sections. Also where it is best to post your links. (Referral Links)
20:19 'Cash for Clunkers' is brought up as good example of Linking using the tesla model s widget embedded in the page.
21:56 They start taking question and suggestions.
24:45 Different types of coupons are discussed, starting with Zoo coupons. They go on to give ideas about different coupons that you could write about, and where to look for them.
27:50 Lon shows us how to do a site search for coupons using 'coupons site:mahalo.com'
31:05 Danielle and Lon confirm that domain names are a great suggestion to use as keywords.
34:04 The tell everyone to go to malaho.com/coupon-codes to digg it, or stumbleupon, twitter etc.. and then pasting it into the chatroom, using it as a good example to boost your page in google.
39:23 Brief talk about How-To pages, and the value of the two words 'how to'.
42:24 Lon gives an example of where to link a how-to page (eg blog)
45:11 Answer a couple of Twitter questions
52:15 They do a live 'increase request', increasing the amount of pages a user can have when they click on 'Request increase' after they have been told that they have reached their page limit.
52:58 Lon wants to get one great idea across, about seo and making mahalo pages. "Try to guess what you think people would search for." EG, using keywords 'Deal, Sale and Coupon', could potentially be three separate profitable Mahalo pages instead of one.
55:29 Danielle tells us that when you are looking for the coupon/deal/code pages, it's a good idea to use google suggest, to help you figure out what are popular keywords that people use whilst searching for something.
57:45 They wrap it up with glossing over the tutorial and where to find the links that they will post. How to contact them on Mahalo and twitter.
59:09 END

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