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M$1.55  Funded By Mahalo ? |  August 16, 2009 05:08 PM

What is a good salary range for someone who sells digital media? I work with ad agencies selling dm and have no idea what I'm worth.

I sell digital media for a major newspaper with a large presence online. I work with the biggest ad agencies in town, nonprofits and governments selling digital solutions. From box ads, preroll, PointRoll, e-mail blasts, Facebook ads, SEM, SEO, splash pages, et al., I think I have a wide breadth of knowledge and experience but I haven't a clue what I am worth in the open market. Any clues or insight?
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Interesting: jeffhoard M$1.00, robbrown M$0.05, jasoncalacanis M$0.25

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August 16, 2009 11:30 PM
First, I love your Avatar :)

"I think I have a wide breadth of knowledge and experience but I haven't a clue what I am worth in the open market. Any clues or insight?"

I'd say as low as $25k and as high as $80k if your sales job involved leading a team. The low end range would likely exist with a higher commission rate at a smaller company.

In this segment of the Internet, your value really depends on two things:

1)
Your contacts.
There are several different niches and pockets of people online. Sure, everyone wants traffic, but ad buyers and digital media brokers operate in small, closed groups.

If you're planning a vertical move and can take your contacts with you, you're more valuable to the next person.

2)
Your experience and talent.
If you can prove to someone else that you can meet their goals, you're worth more.

In the end, ad buyers and digital media folks in general are only worth as much as someone will pay for them. However, like with any other sales profession, if you have contacts and a proven track record, your value goes up. Stick within the same pocket of people and get a job with a competitor if you can to maximize your value.

If you're only considering a move, I suggest extending your sales area. Focus your sales efforts on a new and interesting base of customers. At the very least, you'll continue to make sales. By doing this, you'll also extend your contact list and perhaps be able to find yourself a job flying under the radar.
Asker's Rating:
• This gives me an excellent idea of where I could, and can, go with my career as a digital sales person.


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August 16, 2009 11:27 PM
A sales person at a major newspaper with 3-5 years of experience in a medium sized market would probably get a 30-50k base and a commission plan to hit 100k in a good year.

In hot market like New York I could see that increasing, in a smaller market I could see it going down.

Sales is the best place to be if you're looking to make money, but a newspaper is probably not. So, I would try to do sales for something that is growing not flat to falling. Perhaps a big website or a software product.

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