Online placement of Ads means utilizing the worldwide web and the internet to market and publicize the commodity or product and to send the message to the viewer or the consumer. For instance, Social networking websites such as facebook, twitter, my space and many others are used for placing ads online. Some of the other ways of online advertising are online classifieds, banner ads and advertising by e-mail, also called as e-mail marketing. This online method of advertising is very advantageous because the material is instantly published and is not confined to a specific place or a time. Another useful point of advertising online is the advertiser’s investment’s efficiency as the advertisement’s customization is made possible by websites like Google Adsense, Adwords etc. Thus, online advertising can be done by channels mentioned above and it is advantageous too.

Hello @horton!

Here are some steps when placing ad online:

1. Being by using Yahoo Publisher Network or Google Adwords. They work the same and the type of traffic you will get is the same.

2. Register and follow the step-by-step wizard in creating your online ad. Look at the search engine ads in Yahoo and Google. You will find them a the top and side of the search engine results. Type in the keywords you plant to target and see what ads come up. The ads will have the phrase "Sponsored Links" beside them and loo at your competitors to see if there is a chance you can improve your ads.

3. Make your ad and put a catchy title and give a brief description that can attract visitors. Use the main link of the Web page you are sending them. After you have completed your ad, add keywords you want to target.
See to it that you have researched various phrases to get the most out of your money.

4. Always follow all the steps they ask you when you are making your ad online. There are some that require you to wait for approval process. If the ad is not approved it won't be displayed. Follow the advertiser's guidelines and you will be sure that your ad will be approved. You can use WordTracker or the Google Adwords Tool if you need help in finding keywords to promote your site.

5. Set your daily limits so that you will be able to manage it.

6. You can also emulate advertiser's ad styles but don't copy. Be sure that your ad is original and directed toward your