1 year, 4 months ago
via ask.inc.com
Is there a way to market to a sector?
Where would I find information on marketing to a specific sector? How would I figure out which sector I need to market to?
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$1 Answer
Marketing to a sector is a great marketing strategy to help tailor your marketing plan to the types of customers who are most receptive to your product or service. Marketing to a sector can also be used to help expand your customer base beyond your existing clients to new types of customers.
The best way to figure out what sector you need to market to is to look at your current customer base. What types of customers already buy your products? Is there a 'profile' for your most frequent type of customer? If so, that should be your first sector to target. If you believe you have already saturated your current 'sector', review the next likely type of customer. If you change your customer base too drastically, you may have to make changes or modifications to your product or offer to fit the demands of your new clients.
Search under the term Marketing Segmentation for more information about the general types of "sectors" and some marketing strategies that may fit your business needs.
The best way to figure out what sector you need to market to is to look at your current customer base. What types of customers already buy your products? Is there a 'profile' for your most frequent type of customer? If so, that should be your first sector to target. If you believe you have already saturated your current 'sector', review the next likely type of customer. If you change your customer base too drastically, you may have to make changes or modifications to your product or offer to fit the demands of your new clients.
Search under the term Marketing Segmentation for more information about the general types of "sectors" and some marketing strategies that may fit your business needs.
images:
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$Report Abuse
