Is there a difference between marketing and advertising?
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M$3 Answers
Marketing:
Marketing is basically planning, Implementation and controlling different business activities in order to bring the buyers and sellers together for an exchange or transfer of product or services that is beneficial for both of them.
Advertising:
Advertising is actually a paid, public, non-personal deliverance of a persuasive message by an identified sponsor or we can say advertisement is a non-personal presentation or promotion of a product or services by a firm to its existing and potential customers.
By the definitions we can clearly make difference between advertising and marketing. Another simple way of differentiating advertising and marketing is to think of marketing as a wall, inside that wall you have bricks of advertising, communication, sales strategy, and market research. So advertisement equals only one brick of wall which helps rest of the wall to stand.
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M$Other methods of promotion can be press releases - which are usually free. You can also promote via email and word of mouth, which is basically people spreading the word about your great product. You can use marketing materials such as brochures or flyers as well. So, as you can see, advertising and marketing are related. However, advertising is just one small part of everything that is included when you discuss marketing.
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M$Advertising is like this. It is the part of the marketing plan in which you purchase space or time in a specific setting to reach a specific target audience. But you also have promotions. You send out a coupon to “buy one widget, get one widget free.” That is not advertising, per se. Your company will do things to improve its image in the community. That is public relations, such as, donating $1000 to a scholarship fund which you know your target audience will recognize and think of your company more favorably because of the donation.
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M$