Is michael from techcrunch power enough to change the pr game ?
the question should be is michael and techcrunch have the power to change the game ?
http://blog.bloggersmosaic.com/techcrunch-pr-and-embargo-bubble
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M$3 Answers
"I'd say it's brilliant, but I believe he's doing it out of frustration more than any thing else. Link bait? Perhaps it is, as it has certainly drawn some attention, however I doubt that's any part of his motivation.
I can't even begin to fathom the amount of emails and calls the writers at a top blog like TC get on a daily basis; I struggle to deal with the couple of hundred I get myself. I can only surmise the situation has long since become untenable and Arrington sees this move as having the best possibility of a solution.
TC will still get news and even break news, however they may get it more like I suspect they used to in the early days, from trusted contacts and sources rather than PR folks. Just take a moment and imagine all of the PR folks out there, and how they reason that a scattered shotgun approach rather than a focused campaign doesn't really hurt their objective. For a while there it may even have helped; yet lately it's become increasingly difficult for the bloggers to find any real meat in their inbox. As the PR crew senses they are getting less and less or a response they decide to start going for the cell phones, perhaps even texting. Now imagine how insane this could get if you are on the receiving end of things...
So, Michael decided to change the rules. I don't see that he had much of an option really, do you? So, things may get a little odd for a bit, surely some folks will get offended or get their feelings hurt if their embargoes are broken. Before long I'd bet most will learn to put away their shotguns, or at the very least choke them down to a reasonable pattern, something other than wide open. The best among them will cultivate relationships once again, and use a few choice well aimed bullets to get the job done."
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M$
Interestingly, if it actually does change the way PR crews operate, I think it opens up several new possibilities. One is that PR teams will offer exclusivity to certain trusted blogs, thus shutting the small startup blogs out of the picture, or PR teams will be forced to wait until the embargo time is up. I'm still not sure how the second option would work, as it would then depend on who could write the story fastest.
In all reality, I doubt it will change anything at all. Only time will tell.
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M$From reading today's post, was it clear if they will respect MS an Google's embargoes? First they said they will break ALL embargoes, but then they said NO ONE breaks MS and Google embargoes.
Are they big enough to withstand the wrath of the big guys?
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