According to an article I've read online, facial massages help reduce the appearance and development of wrinkles by relaxing the facial muscles. Wrinkles developed because the face tends to contract muscles in the same direction. Facial massage helps increase the blood flow in the skin and reduce toxins from building up.

However, facial massage must not be done too often because massage can also increase wrinkles because of stretching the facial muscles. Facial massages reduce the sings of wrinkles at any age but they are most beneficial for those who are over age 40. This is according to Marie-Helene Gaudinat who is the scientific and medical communications manager for L'Oreal Paris. Skin should be prevented from over stimulation so it would be best to have facial massage in less than 20 minutes and should be done three to four times a week.

I agree with @annelisle. From any research I've ever done, any repetitive motion on the face can cause wrinkles. So be careful not to over do it. A little goes a long ways. I am not going to repeat what @annelisle, because her information is correct with what I found on the internet, but I did think I would offer a few more tips.

When you dry your face, after washing or bathing, you should always pat your face dry. Never rub it dry. I have read in many beauty magazines and on the net that rubbing, especially around the eyes can cause wrinkles or make them worst. Also sleeping on the side of your face, on a pillow can cause wrinkles. Then something I always found bizarre was that frowning causes wrinkles. So don't be a sour face! haha.

Most importantly, the best way to prevent wrinkles is through protection from the sun. So wear that sunblock!

There are a few different massage techniques that are said to work against facial wrinkles. Typically you will use your fingertips and some facial crème or lotion to massage wrinkle areas slowly in a back and forth motion, first in the same and then the opposite direction of the wrinkle. When done in moderation, facial massage can be beneficial against wrinkles. However, more is definitely not better in this case, since repeated motion on or stretching of the facial skin can contribute to wrinkle formation. Habits, such as makeup application, facial cleaning, or other face-related procedures can cause wrinkles if conducted in the same manner each day throughout the years. Therefore, if facial massage is used, whether for wrinkle reduction or simply for the joys of relaxation and unwinding, ensure that you only indulge in this treatment occasionally and for only a few minutes at a time. Otherwise the facial massage that was used for facial wrinkle reduction and improvement of the skin could become counter-productive. Facial massage should also never be done close to or around the areas of the eyes, since it might overstretch the delicate skin surrounding this area and cause wrinkles.