1 year, 9 months ago
via ask.inc.com
Is Google Adwords a good idea for a startup website?
Considering that most websites are started with very little funding, is Google Adwords a good way to get a new site noticed? Also, Will Google Adwords really increase traffic or is it too small of an increase for it to be worth the cost? I'm considering using it on my newly created website, but afraid to spend the money, without a promising result.
images:
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$3 Answers
Hi @Ritzrblok!
Yes! Google Adwords is the most powerful, affordable, effective and simple marketing that you can use for your startup website.
These are the reasons why:
1. Google Adwords delivers marketers with cost-effective advantage. You don't have to pay a high price for advertising that your potential customers and you only pay when a customer clicks on your advertisement and visits your website.
2. The ads are better but you pay less. Google is ahead of its competitors when it comes to advertising because it delivers better with the most relevant content in a short time. Google also rewards relevance and also rewards marketers for the most relevant ads for any search term.
3. Google also provides you with a user-friendly marketing management system that allows the marketing manager to exactly measure number of visitors, cost per visitor, cost per campaign, cost per inquiry, and cost per sale
4. You will also get free advertising. If you run a campaign and achieve a 5% CTR, this means that for every 100 page views 5 customers have clicked on your ad.
5. With Google Adwords you will have an effective Google ad in front of your target audience within 30 minutes.
Source:
http://www.approvedarticles.com/Article/Google-AdWords--Five-Unique-Benefits-Of-Google-AdWords/1814
Yes! Google Adwords is the most powerful, affordable, effective and simple marketing that you can use for your startup website.
These are the reasons why:
1. Google Adwords delivers marketers with cost-effective advantage. You don't have to pay a high price for advertising that your potential customers and you only pay when a customer clicks on your advertisement and visits your website.
2. The ads are better but you pay less. Google is ahead of its competitors when it comes to advertising because it delivers better with the most relevant content in a short time. Google also rewards relevance and also rewards marketers for the most relevant ads for any search term.
3. Google also provides you with a user-friendly marketing management system that allows the marketing manager to exactly measure number of visitors, cost per visitor, cost per campaign, cost per inquiry, and cost per sale
4. You will also get free advertising. If you run a campaign and achieve a 5% CTR, this means that for every 100 page views 5 customers have clicked on your ad.
5. With Google Adwords you will have an effective Google ad in front of your target audience within 30 minutes.
Source:
http://www.approvedarticles.com/Article/Google-AdWords--Five-Unique-Benefits-Of-Google-AdWords/1814
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$Report Abuse
I personally do not think Goggle Adwords is a good idea for a start up that has a limited budget. I would go with adsence, which is also by Google. Then write up your content for the web site using keywords that go hand in hand with your business. Once you get the site making money then you can use that money to create the specialized ads for your site, which go on other sites.
The keywords you carefully choose will draw in visitors, and with the right keywords, you can get the right ads. GO to the adwords site, which is used as a source below and type in a topic of your page. In the middle of the page in the keyword ideas click on the word columns and add Estimated Avg. CPC, this will give you the cost per click, of what you can expect to receive if a visitor clicks an add.
The keywords you carefully choose will draw in visitors, and with the right keywords, you can get the right ads. GO to the adwords site, which is used as a source below and type in a topic of your page. In the middle of the page in the keyword ideas click on the word columns and add Estimated Avg. CPC, this will give you the cost per click, of what you can expect to receive if a visitor clicks an add.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
The answer is, it depends. Is anyone searching for what you sell? If not, AdWords will be a source of frustration and not customers.
First, you need to identify your keywords. These are words that people type into search engines when they're looking for what you offer.
Next, you can use Google's free keyword research tools to see how many searches per month occur with those keywords. (Just Google "Google keyword tool" to find some.)
You'll also use Google's tools to get a rough estimate of what you'll pay per click - that is, each time someone clicks your ad and comes to your website.
Armed with those numbers and the realities of your business, you can then use the free "It is worth it" calculator on my website to play with possibilities and see if AdWords can contribute significantly to your new business:
http://askhowie.com/tools/searches.htm
If AdWords looks promising, then I urge you to get some education before going into battle with a foam sword and tin foil armor. You can start for free with the AdWords ER Report (available from http://askhowie.com in exchange for your email address), or buy a book, or take an online course.
AdWords can be a wonderful way for a small-budget startup to grow, for two reasons:
1. You only pay for traffic to your website. So unlike an ineffective radio or TV ad, if your ad bombs on AdWords, you don't pay. You can set your daily budget as low or high as you want, and you can achieve very tight control.
2. AdWords is the best, fastest, quickest, most accurate way to field-test your marketing. Spend $100 to send a couple hundred visitors to your website, and measure what they do. Before you spend a lot of time getting "free" traffic via SEO or social media, use AdWords traffic to hone your sales process.
Best of luck to you!
Howie Jacobson, PhD
Author, Google AdWords For Dummies
First, you need to identify your keywords. These are words that people type into search engines when they're looking for what you offer.
Next, you can use Google's free keyword research tools to see how many searches per month occur with those keywords. (Just Google "Google keyword tool" to find some.)
You'll also use Google's tools to get a rough estimate of what you'll pay per click - that is, each time someone clicks your ad and comes to your website.
Armed with those numbers and the realities of your business, you can then use the free "It is worth it" calculator on my website to play with possibilities and see if AdWords can contribute significantly to your new business:
http://askhowie.com/tools/searches.htm
If AdWords looks promising, then I urge you to get some education before going into battle with a foam sword and tin foil armor. You can start for free with the AdWords ER Report (available from http://askhowie.com in exchange for your email address), or buy a book, or take an online course.
AdWords can be a wonderful way for a small-budget startup to grow, for two reasons:
1. You only pay for traffic to your website. So unlike an ineffective radio or TV ad, if your ad bombs on AdWords, you don't pay. You can set your daily budget as low or high as you want, and you can achieve very tight control.
2. AdWords is the best, fastest, quickest, most accurate way to field-test your marketing. Spend $100 to send a couple hundred visitors to your website, and measure what they do. Before you spend a lot of time getting "free" traffic via SEO or social media, use AdWords traffic to hone your sales process.
Best of luck to you!
Howie Jacobson, PhD
Author, Google AdWords For Dummies
images:
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
