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1 year, 11 months ago via music-answers.com

Is a favorite song "ruined" for you when it is used as soundtrack for a commercial?

Many are critical of artists who sell companies the rights to use their music in commercials, and some go so far as to suggest their emotional connection to a favorite song or artist is spoiled when they see the work used to sell a product.

How do you feel about this? Does seeing a favorite song used in a commercial change how you feel about the song or the artist who created it? Do you feel the same if the song is used after the artist is dead (and could not have given permission) vs. when the artist is alive and actively made the choice to sell the song?
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playmynrd | 1 year, 10 months ago
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Usually it doesn't bother me since I don't watch much television anyway and ordinarily I don't pay much attention to the commercials. But one song that was totally ruined for me was "Don't You Want Me" by the Human League. I've always liked that song and it reminds me of some very good times. The song was used for "Chips Ahoy" commercials and the ads were actually kind of cute. But then, it was used in a few ads for Swiffer and again, it really didn't bother me much. But one Swiffer ad in particular ruined the song for me. It was the one where "Mr. Brooooooooom" requests the song for "Mary". Now, when I hear that song, I think of that D.J. with a Fu Manchu mustache, wearing a jacket with epaulets, and seat dancing with the broom, with a lava lamp in the background instead of all of the fine times I had when the song was first released. Swiffer is now using different songs in their commercials, but it's too late. All I can say is, Thanks a lot, Procter and Gamble!
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trmbngrl | 1 year, 10 months ago
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This is an interesting question; I've never really thought about this. However, one of my favorite songs is currently being played on a commercial for Sunkist. The song is "Kings and Queens" by 30 Seconds to Mars. I actually like that it's being featured in a commercial. I'll hear it while I'm working, playing on the TV, and I'll look up, then get thirsty because it's a soda commercial. I don't think it's "selling out" or anything, if a band's song is being used to advertise a product. I mean, what are they really writing music for? Yes, they probably enjoy what they do, they may even love it. But in reality, they're trying to make money, just like we all are. If they sign a piece of paper with another company just to make a quick buck, even if that's allowing another company rights to their music, I think that's just fine. And hey, if I like the product and I like the song, I actually pay attention to the commercial. And sometimes I even buy the product. Like right now, I'm drinking Sunkist. I didn't always choose this soda as my every day drink. But the commercial, along with "Kings and Queens" gave me a hankering for the orange pop taste. And it's really good :).
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unwirklich | 1 year, 11 months ago
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No, I view musical artists as people just like everyone else using their skills to make money. Allowing a commercial to use their music is just one more way to earn money. I suppose if I saw a band I love endorsing a belief I found unjust for example the illegalization of abortion, I may dislike the band just a bit more, not their music thus forth. I actually sort of enjoy seeing artists I love on TV, for example Cold Case uses a wide variety of music that you don't generally hear on TV.

In the case of dead artists I do believe the family has the call in that case, or whoever has been given rights to the music. In that case I would hope the artist made a wise choice in choosing this person, but it still wouldn't change the quality of the music.

http://www.youtube.com/watch?v=oPwdC9Lkd1A

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eechord | 1 year, 7 months ago Report

Agreed, but always find myself wondering if the proceeds ever find their way to the musicians and songwriters. I'm sure the answer is often "no." Ownership of many of much popular music was pried out the artist's hands decades ago, sometimes right from the get-go.

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gno | 1 year, 10 months ago
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Heck yeah! There've actually been a number of songs over the years that have been skunked by commercials--usually from overplay. For me, a song is ruined once it gets to the point that I hear the song, and automatically picture the commercial, or hear the voice over announcer in my head. Or sometimes I just have it memorized (accidentally) where in the song the commercial usually cuts out or starts up. Completely irritating.

The most obvious case to me happened with an already-overplayed song--"Sweet Home Alabama". For some reason KFC put it in some ads for....I don't know....boneless buffalo wild wings or something? I never really understood the connection or bought the product in the ads. The bottom line is that "Sweet Home" is a classic rock song with an amazing riff. But sadly, it was already on the brink of overexposure from sporting events, TV montages, and any reference to Alabama whatsoever (ugh). And the barrage of KFC commercials, which featured the opening riff as the commercial opened, just absolutely killed this song dead for me. I can't enjoy it, and probably won't be able to for years.

http://scrapetv.com/News/News%20Pages/Business/images-2/kfc-logo.jpg
http://www.youtube.com/watch?v=r8rnFKo4PAE

And yes, I've actually avoided KFC because of it. Isn't the first time I've boycotted a restaurant for having grating ads (I still won't eat at McD's until they stop saying "I'm lovin' it!").

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garyallen | 1 year, 10 months ago
15
Not exactly. I view it as the same question as "Is a song ruined if you hear a parody of it?"

You tell me. This is me--it aired in 1991, and the original had just come out (I think I actually run it back to back at the end of this clip.) Your speakers are not broken--you'll only hear one side because the station only caught one side--it's not been digitally remastered yet.
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ginamichellesattic | 1 year, 11 months ago
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I understand what you are saying, some people do not like when an artist sells the rights for it to be used in a commercial, but I personally do not mind. I know when I hear a good song in a movie preview or TV shows, it is often accompanied with action or love and tends to give the song even more meaning for me. I actually enjoy it. Everyone has to make money these days, and I know artists typically should have enough money, but to each his own. More power to them if they want to make even more money. As for an artist being dead, I am not certain how I feel about that. I guess in one hand they are no longer here, so they can not care. Then I assume the family of the deceased makes money. That may bother some people, but again I do not mind. It is nice to hear their voice still and not be forgotten just because they passed away.
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jkepler | 1 year, 10 months ago
12
I guess there is the potential for a song to be ruined if I really hate the TV commercial. However, since most advertising companies and agencies out there do all they can to create good commercials, I usually don't mind at all. In certain cases, having a song in a commercial can actually elevate the popularity of the song. At least one artist has had a bump from the Apple commercials. In some cases, it can even make their entire music career.

When I was a kid, I learned about Song 2 by Blur thanks to a Labatt beer commercial and never forgot it. People were singing it at school and everything. However, commercials can also make you like a song all over again, like the Sweet Caroline clip I've posted below.
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kelraye78 | 1 year, 10 months ago
15
I was thinking of this question last night when a Brawny paper towels commercial came on television. The new commercial is to the song "Lean On Me." As soon as that commercial came on and that song started up, both me and my son busted out in song as well and had to sing along. I think "Lean on Me" is like that--just one of those you-can't-help-but-sing-along songs. It certainly didn't ruin the song for me, and I wouldn't have any loss of respect for the artist (I don't even know who the artist of this song is). Instead, it left that song in my head for the rest of the night, and it made me want to run out and buy some Brawny paper towels. (Everyone needs someone to lean on, right?) I think it is just smart marketing.
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Owls's Avatar
Owls | 1 year, 9 months ago
13
The problem with letting some corporation use your tune, is that the karma of the corporation gets associated with your song in the universal mind of man. In other words people think of the ad when your tunes are heard. No way can this be a good thing. It will always cheapen the tune.
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