Often traffic is associated with the success of the website. A content based website often gets a lot of traffic due to incoming links and higher visibility to search engines. However, generating revenue from content only websites is often difficult. It relies mainly on ad publishing as the revenue stream. With advertising rates so low these days, only a very high volume website (more than 1 million page views per month) can make substantial money.

Monthly Page Views 2 Banners @ $0.50 CPM Pop Under @ $3.00 CPM

25,000 $ 25/month $ 15/month

100,000 $ 100/month $ 60/month

1,000,000 $ 1,000/month $ 600/month

30,000,000 $ 30,000/month $ 18,000/month

For high traffic websites and for niche markets, the owner can always negotiate a higher CPM rate. On top of that, these websites can also promote one line ads directly from the advertiser for a fixed amount per month. Usually that rate is around $500 per month per text ad for approximately 30 million page impressions per month or 0.0167 CPM.
Source(s):
http://content.websitegear.com/article/revenue_traffic.htm

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