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edorsey | March 25, 2009 07:53 AM | in Internet Advertising & Marketing

What are some expected revenues that can be obtained from online advertising on a website?

Specifically, the website is a web application that will appeal to a broad audience with specific audiences (likes/dislikes) able to be identified through certain services that are offered.

Can you supply any information on click through rates or average cost per click?

If you could supply any online sources it would be appreciated.

Thanks,

Eric Dorsey

voted interesting: robbrown, hishaman

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BEST ANSWER chosen by asker | hishaman | March 25, 2009 08:26 AM

Often traffic is associated with the success of the website. A content based website often gets a lot of traffic due to incoming links and higher visibility to search engines. However, generating revenue from content only websites is often difficult. It relies mainly on ad publishing as the revenue stream. With advertising rates so low these days, only a very high volume website (more than 1 million page views per month) can make substantial money.

Monthly Page Views 2 Banners @ $0.50 CPM Pop Under @ $3.00 CPM

25,000 $ 25/month $ 15/month

100,000 $ 100/month $ 60/month

1,000,000 $ 1,000/month $ 600/month

30,000,000 $ 30,000/month $ 18,000/month

For high traffic websites and for niche markets, the owner can always negotiate a higher CPM rate. On top of that, these websites can also promote one line ads directly from the advertiser for a fixed amount per month. Usually that rate is around $500 per month per text ad for approximately 30 million page impressions per month or 0.0167 CPM.

source(s):
http://content.websitegear.com/article/revenue_traffic.htm

Asker's rating:

Your source gave me a couple good figures to use. Thanks!

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johnhiggins | March 25, 2009 08:27 AM

The number of variable is tremendous making this a very difficult prediction. However here are some possibly helpful links. 1. Breaks down CPC, CTR, and Traffic into various potential monthtly revenues in the context of building a political site. 2. Some important considerations about CPC.

source(s):
1. http://onlineads.diggersrealm.com/google_adsense/how_much_can_i_make_from_a...
2. http://www.searchengineguide.com/senews/004895.html

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cyberjack88 | March 25, 2009 04:18 PM

The best site I've found for understanding website revenue generation is www.johnchow.com - a sometimes badboy but honest in information provided with full detail of revenues he earns and how he manages his site..

source(s):
Personal experience

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