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Open Thread: Video in Print Ads
CBS and Pepsi used Americhip's video-in-print technology in the September 18th edition of ''Entertainment Weekly''. What do you think of these new ads? Annoying? Overkill? Cool?
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The screen is 2.7mm thick, so it's not really like having video on a printed page.
At the moment it seems to be more like getting a small media player bundled in with your magazine, not a lot different than if they made an iPhone app to go with the issue for example.
What is more interesting to me is that the thing can be rechaged and have new content loaded into it. So I can see it maybe becoming a way that magazines and others can distribute video to people that don't have the mobile devices that can handle it. And then maybe making a new video every week to go with their new issues.
But I wouldn't really want to have a different player for every magazine or newspaper I like to read, so maybe this technology could evolve into the next Kindle or iPhone type device.
At the moment it seems to be more like getting a small media player bundled in with your magazine, not a lot different than if they made an iPhone app to go with the issue for example.
What is more interesting to me is that the thing can be rechaged and have new content loaded into it. So I can see it maybe becoming a way that magazines and others can distribute video to people that don't have the mobile devices that can handle it. And then maybe making a new video every week to go with their new issues.
But I wouldn't really want to have a different player for every magazine or newspaper I like to read, so maybe this technology could evolve into the next Kindle or iPhone type device.
This is really cool, I think I have used up all my exclamatory words today. So much new stuff that you just want to go outside and tell everyone you see.
It's almost a dream come true for every techno person in the world. unfortunately I won't be able to watch it in person. It's only for the Magazine subscribers who live in the L.A area as well as (NY?) or was it somewhere in another part of California?
If you manage to get one please make a YouTube video of it! Hopefully other corporations will follow their example!
It's almost a dream come true for every techno person in the world. unfortunately I won't be able to watch it in person. It's only for the Magazine subscribers who live in the L.A area as well as (NY?) or was it somewhere in another part of California?
If you manage to get one please make a YouTube video of it! Hopefully other corporations will follow their example!
Voted as best: chriswingate, stanar
The technology is interesting (the economics of the technology as much as the technology itself). Still, I think this only works as a gimmick (which seems like what they may be going for initially). Certainly the publicity that is coming with this move, is reaping some dividends (feels a bit like the Jet Blue “all you can fly” promotion in that regard).
Long-term, I don’t see this being effective advertising mechanism. One significant problem is that it is contradictory to the medium. People pick up a magazine to read – not to watch (at least not yet). Once the novelty wears off, I don’t think most people will take the time to watch a video embedded in a magazine (some people don’t even want to read full articles anymore) and without people willing to invest significant time, I don’t think there is enough return on the technological investment.
For those interested, I've included a link with some further details on how it is going to work.
http://adage.com/mediaworks/article?article_id=138546
Long-term, I don’t see this being effective advertising mechanism. One significant problem is that it is contradictory to the medium. People pick up a magazine to read – not to watch (at least not yet). Once the novelty wears off, I don’t think most people will take the time to watch a video embedded in a magazine (some people don’t even want to read full articles anymore) and without people willing to invest significant time, I don’t think there is enough return on the technological investment.
For those interested, I've included a link with some further details on how it is going to work.
http://adage.com/mediaworks/article?article_id=138546
voted helpful: fallen_angel21
I would love to hear what Mark Jeffrey thinks about this. Hopefully he dives into it on Bibliotech.
From my perspective, this is useless.
It has a tiny bit of "cool" factor but is lost in application.
There is a limited amount of memory and even worse, the screen / viewing area will need to remain small to preserve battery life. Not to mention contrast, color or audio quality issues.
It's an interesting idea but until true e-paper is available and inexpensive, this form of marketing won't find it's way anywhere except for the trash after the novelty wears off.
From my perspective, this is useless.
It has a tiny bit of "cool" factor but is lost in application.
There is a limited amount of memory and even worse, the screen / viewing area will need to remain small to preserve battery life. Not to mention contrast, color or audio quality issues.
It's an interesting idea but until true e-paper is available and inexpensive, this form of marketing won't find it's way anywhere except for the trash after the novelty wears off.
voted helpful: fallen_angel21
Voted as best: psionandy
The idea is innovative. But like @robbrown said, it's a little useless. Maybe at first you would appreciate it but as you look at it, the wow-ness you felt at first will diminish little by little. The screen is so small that I think it would just hurt your eyes while looking at it. Plus I think magazine is not the venue for this type of ads. What good advertisement could you put in, how small is that screen?
Like most of the people say here, this trend will probably end sooner or later.
Like most of the people say here, this trend will probably end sooner or later.
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