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M$5.05 November 13, 2009 07:49 PM

Can anyone tell me exactly how Rich Media ads (Eyewonder, PointRoll etc.) are priced?

Trying to understand the pricing structure and how it's justified (increased engagement?). Thanks
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Interesting: jasoncalacanis M$0.05

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November 13, 2009 09:42 PM
I like PRWeb. The template for media advertising looks easy enough to do. Customers write their own press release, though. The advertising webpage has video embedding capability, twitter widget option as well as embedding the official webpage into their PRWeb advertising webpage. Unlike some media advertising companies where the viewer can't readily access pricing information and has to request it by email, the PRWeb pricing is right there on the website.

There are 4 different packages to choose from:
1. Standard Visibility $80
2. Social Media Visibility $140
3. SEO Visibility $200
4. Media Visibility $360

The pricing seems very reasonable, and I have seen the results of PRWeb's efforts. Their search engine placement is high and is prompted from the largest internet newspapers.

More than 375 advertising companies have membership in the IAB (Interactive Advertising Bureau), who sets guidelines for compliance, as well as workshops.

Companies like WebPencil can produce a flash banner that can be used for internet media advertising. It looks like a good service, but the pricing isn't listed on the website.

Source(s):
http://www.prweb.com/releases/trekfest2009/startrek/prweb2275584.htm
http://www.prweb.com
http://www.webpencil.com/
http://www.iab.net/



Tags: media, multimedia, advertising, ads

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November 13, 2009 09:32 PM
Rich Media Ads are priced on a CPM (cost per thousand impressions) or CPC (cost per click) basis. Ad placement, site/page traffic and your reserve pricing all affect the amount of revenue you can earn from rich media ads.

It basically works like Google's ads. The more impressions you have the more money each ad is worth. When they say increase engagement they usually mean, that the ads will be more appealing to your eyes, either by using pictures or video.

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November 14, 2009 04:35 AM
The price of rich media ads base on CPM and CPC,pls check the following link for more detailed informaiton.
Source(s):
http://www.adbrite.com/mb/how-publishers-ad-formats.php?section=rich_media


Tags: media, ads, rich

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owl owl
 
November 14, 2009 06:52 PM
Very good question.

Rich Media Ads are priced on a CPM (cost per thousand impressions) or CPC (cost per click) basis. Ad placement, site/page traffic and your reserve pricing all affect the amount of revenue you can earn from rich media ads.

You can try Ad Brite, Google Ads etc.

Hope that helps you. Thanks

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