In a rough economy, how can record Super Bowl ad sales be explained?
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My Thoughts.
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"The way a lot of companies justify paying three-million dollars for an ad is by saying -- look at the numbers. The viewership of the game compared to the investment is relatively low compared to other advertising opportunities," said Shoffner.
"Take the Oscars: you pay less for the Oscars but you're actually paying more per viewer than during the Super Bowl," he said.
A 30-second television ad in the Academy Awards in 2007 cost 1.67
million dollars -- about one-third less than the same spot in the
Superbowl. Forty million people watched the Oscars that year, less than
half the 90-million-plus who watched the Super Bowl.
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