If I link nofollow to someone and he links back dofollow, does it count as a normal link to my benefit?
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M$6 Answers
From the Google blog
"From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer list"
As an aside, the isn't a "dofollow" attribute in HTML, anything that isn't explicitily marked "nofollow" count towards your Google juice.
Of course it has gotten a bit more complicated, here is a link to an article on Pagerank sculpting. I hadn't even heard of that until I started to research this answer and the response from Googel is that it's pretty much a waste of time. Those SEO fiends will do anything they can to get a tiny touch more of Google mojo. http://searchenginewatch.com/3633972
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M$The thing is, Google's algorithms are proprietary, so no can, not really even Gooogle, tell you exactly what goes into their formula for link love and PageRank calculations.
Still, I'd venture to guess that a nofollow link returned with a dofollow (though there is no 'dofollow' tag, it just means without nofollow, it is followed) is given slightly better value than a reciprocal link, but probably slightly less value than a straight link in.
While trying to build link love in order to increase PageRank, it's best if at all possible to get organic links from pages you haven't linked to at all, nofollow or otherwise.
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M$The only thing is they d not pass on any PR juice to the site. So it still counts as reciprocal linking. Just that the ther person gets no PR boost from your link
May I ask how you intend to convince someone to swap a do follow link for a no follow one??
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M$
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M$Whether it benefits you? In what sense, for traffic, web rankings or for PR.
Traffic: Depending on the site that is linking to you, it might bring you traffic if that site is regularly visited and related to your topic. If the link you have is prominent (inside a post for example), even better. If it is on a blogroll or a page where there are several outbound links, your chances are slim.
Web rankings: Since it is a dofollow link, it might count as a vote, if the anchor text that is used is relevant to your website or blog. Otherwise, it would not count that much.
PR: The juice will flow, if and when the website linking to you has PR to give. If it does not, there is nothing to benefit from. As I mentioned earlier, if the websites link to yours is inside a post, good, but if it is not, the juice will be distributed equally amongst the other outbound links that site has.
Can it hurt you? Maybe. This can occur if the site linking to you is considered to be a bad "neighborhood" (spam or attack site). This can hurt you, since you are also linking to them, regardless whether its nofollow or dofollow.
Finally, I would not venture talking about PageRank Sculpting, as I think that this is not what you are looking for. PR Sculpting only works within the same domain, i.e., to inner pages of your website. For example, there is no gain in having your "about me" page with a "dofollow" attribute, because PR juice will flow towards that page, which for you is not very relevant. In this case, you might want to "nofollow" that link. Anyway, and since Google has changed the "algo" for flowing PR juice on inner pages, this is something that you should really not be worried about.
Hope this helps.
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M$
Yes @gwideas. Blogroll links are overated and are normally included in the sidebar. Post are more likely to be crawled by google and get indexed, while links on a blogroll may or may not get crawled.
So, links inside a blog post count more than perm blogroll links?
You need to "link sculpt" using a more complicated method as shown at seomoz.org
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M$
Good answer.