2 years, 3 months ago
If I have a company with a multibrand strategy should I use a community manager for each brand or one for the whole company?
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If you want a good answer to this kind of question, you probably need to provide a lot of details and offer a big tip.
But one would have thought that if the brands are big enough and distinct enough, and there's enough work to jusitfy a person for each brand, that would be the better route.
Presumably you have different brands because each has its own target market, brand values and personality. It would be hard for one person to keep switching mindsets between these all the time.
But one would have thought that if the brands are big enough and distinct enough, and there's enough work to jusitfy a person for each brand, that would be the better route.
Presumably you have different brands because each has its own target market, brand values and personality. It would be hard for one person to keep switching mindsets between these all the time.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
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