If I give you a quest to improve the popularity of Groundhog Day, how would you do it?
How would you do it?
BONUS COOLNESS to anyone who actually is driven to action by this.
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M$4 Answers
1. Repeated showings of the movie "Groundhog Day" at all major theaters on Groundhog Day. Yep, over and over and over... for 24 hours.
http://www.youtube.com/watch?v=T_yDWQsrajA
2. The invention of the Groundhog Dance-- like the Chicken Dance, but different.
3. Random drawings for free trips to Pennsylvania to see Punxsutawney Phil during the festival. This will include transportation, hotel, breakfast and a Gobbler's Knob gift basket with groundhog-shaped chocolates and lollipops.
4. A White House photo op in which the President pardons the groundhog, sparing him from Bill Murray's angry driving.
http://www.youtube.com/watch?v=N01vThrQ40Q
5. The International Breakfast Making and Eating "No Consequences" Contest, held annually on Groundhog Day.
http://www.youtube.com/watch?v=c_5GpBgsang
6. Groundhog Day movies and television specials:
It's Groundhog Day, Charlie Brown
Miracle at Gobbler's Knob
It's a Wonderful Groundhog Day
7. Groundhog Day cards, decor, gift wrap, cookies, party supplies, etc.
8. Groundhog Day carols:
Groundhog Day, Groundhog Day, Groundhog all the way
Oh what fun it is to see if the winter's gonna stay...
9. In-store specials that change after-Christmas sales into pre-Groundhog Day sales.
10. The worldwide CHOCO ad campaign:
Groundhog Day: Better Than Valentine's Day Because it Comes First and Because There's a Magical Rodent Predicting the Weather
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M$
It would also have to be a holiday that people got off of work.
Finally, I think you would need to get kids into it early: Groundhog Day cartoons and toys, kids' movies, happy meal toys, etc. Kids need to get excited about it.
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M$
I've got a good feeling about this.
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M$
After all, they're rodents, nothing more than oversized, furry rats with chubby cheeks.
What, or who will replace the groundhog?
Paris Hilton? Nah, overexposed. Besides, she probably carries more diseases than any rodent known to man.
William Shatner? Known across many age demographics, from Star Trek nerds to Boston Legal hig end commercial TV viewers; but, nah, his hairpiece is actually rumored to be made from groundhog pelts so their could be a conflict of interest.
I got it! We can hire an obese bearded gentleman with a fetish for elves. We can dress him up in a red suit, make him give stuff away to entice followers. We can even move the date from February to, oh, I don't know sometime in December. Yes, yes, I think I'm on to something here.
Coming in 2010: GROUNDHOG DAY 2010 --- It's not just for rodents anymore!
As far as promotion is concerned, I am willing to sell my home, my car, donate my fiancés right kidney and left testicle, pose nude for an Albanian adult magazine of questionable reputation, all in an effort to raise the financing for this venture.
Are you with me???
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M$
